Ace Parking unveils PARK FOR PINK

September 24, 2014

A company + community initiative to help support cancer research.

San Diego, CA – True to its commitment of being a good neighbor, Ace Parking is proud to unveil PARK FOR PINK, a program designed to raise awareness, generate funds and motivate the community to fight one of the great epidemics of our time: cancer.

As part of this new annual program, Ace Parking will donate a generous portion of parking proceeds up to $20K to the Susan G. Komen Foundation for breast cancer research and The Leukemia & Lymphoma Society to cure blood cancers.

During the month of October, each time a customer parks with Ace Parking, a portion of their parking fee will be used towards fighting cancer. To this end, Ace Parking will be temporarily changing all of its well-recognized parking lot signs to pink-colored PARK FOR PINK signage with a custom logo. Team members will be wearing bright pink buttons, as well as pink wristbands celebrating Ace Parking’s pledge. Additionally, the official Ace Parking website has been redesigned to support the cause.

Why does Ace Parking care so much about cancer research? Keith B. Jones, Third generation Owner and Managing Partner of Ace Parking, says this public campaign began with a private struggle. “Some people know us for our slogan Every Thank You Earned. And it’s true that we have a long history of being active community leaders and outstanding corporate citizens, as well as doing what it takes to help our customers and community. But PARK FOR PINK was actually inspired by my own family’s fight against cancer. In the first year of our marriage, my wife, Megan was diagnosed with High Grade B-Cell Non-Hodgkin’s Lymphoma that presented as a tumor in her breast. Only in her early thirties, Megan was now faced with the reality of having to start an aggressive chemotherapy regimen.” Jones goes on to say, “Our world was rocked to the core. What would this mean? How did this happen? How do we fight it?” Megan Jones fought it successfully and three years after diagnosis and treatment, she is in remission.

Jones says, “Now, having three years to reflect on this transformational event, and having endured the trial together with my resilient and beautiful wife, we have tremendous compassion and empathy for those who continue to fight this battle. I am thrilled to have my family business Ace Parking be a platform for supporting those who are suffering from this disease, and assist those who will one day find a cure.”