Gary Neff Joins Park Assist as CEO, Itay Levy Promoted to COO

December 01, 2014

New York, NY – December 1, 2014 – Gary Neff has joined Park Assist as its Chief Executive Officer. Gary has more than 25 years of experience within the parking technology sector, leading the National Account program at Amano McGann as Senior Vice President until 2011. Before joining Park Assist, Gary led a joint venture with BMW to develop and deploy ParkNow, a mobile app designed to provide yield management tools for parking assets and facilitate the development of in-car parking transactions. ParkNow recently merged with ParkMobile and Gary remains a strategic investor. Gary is active in the Green Parking Council and currently leads the Partnership Committee.

Taking a new role is Itay Levy, appointed as Chief Operating Officer for Park Assist. With his breadth of experience, Itay is well-suited to lead operations across the world for Park Assist. Itay’s five years with the company provide him with extensive knowledge of the technology and parking industry. In his former roles with Park Assist, Itay served as VP of Field Operations and Pre-Sales Engineer, which included implementing/managing a few of the largest projects abroad for the company. Prior to Park Assist, Itay was integral in engineering operations at Intel for 4 years.


Neff stated, “Park Assist is the pioneer of camera networks for parking guidance. Park Assist’s patent-pending M3 Camera System brings innovative features, and is setting the new world standard for the parking experience. Imaging technology allows vehicles to locate the most available spaces in the parking facility as well as harnessing license plate recognition to provide the customer a complete guidance experience.” Features such as PASE Finder, PASE Alerts, PASE Dynamic, and PASE Surveillance give parking installations an edge in customer draw and customer service, while simultaneously empowering operations and boosting paid-parking revenues with Park Assist’s rate change by parking space. The M3 Camera System’s strengths are harnessed by blue-chip asset owners worldwide, now deployed in over 16 countries. The company is headquartered in New York City, and has offices in Australia, Netherlands, United Arab Emirates, and Chile, and is part of the TKH Group, a publicly traded company.

Gary Neff Headshot

For further information:

Jonathan Chin
+1 646-666-7275