SMC Software President and COO to Speak at the 2015 Parking Industry Exhibition

February 04, 2015

SMC Software is thrilled to announce that President and COO, Mike Harley, is scheduled to speak at the 2015 Parking Industry Exhibition (PIE) in Chicago on Tuesday, March 31st, at 10:45am. Harley has over 30 years of experience in travel-related industries, with emphasis on reservation operations, business management, sales, and marketing.

PIE 2015 is a yearlong celebration of Parking Today’s 20 years in the parking industry. The exhibition will feature cutting edge parking seminars and events focusing on the latest technology and marketing developments in the parking industry.

Harley’s presentation will highlight the importance of online branding through the use of content, social media, blogs, video, and email marketing techniques. The presentation will also include information on generating high online conversions for businesses. Harley’s seminar will feature these topics because he believes they are integral for business growth and are often underutilized for many small to mid-size parking operators. The presentation will be recorded and may be accessed via SMC Software’s website after the conclusion of PIE 2015 for interested parties who were unable to attend the exhibition.

“I was pleased to be invited to participate in the 2015 Parking Industry Exhibition,” commented Harley. “I am also excited to share 20+ years of success in driving traffic directly to a branded websites and converting lookers into bookers while helping control cost, increase revenue and manage customer data.”

In addition to his featured presentation, Harley will be scheduling individual meetings with conference attendees in a private room near the exhibit prior to his time at the podium. Presentation materials will be made available for attendee convenience.