Park Assist® Unveils a New Brand Logo, Signaling Transformation into a Business Intelligence Company

April 07, 2015

NEW YORK, NEW YORK – April 7, 2015 – On Friday, April 3rd, Park Assist unveiled a new brand identity, symbolized by the introduction of a new logo. The logo signifies the transformation into a business intelligence company, and celebrates Park Assist’s 10th year as the global industry leader in parking sensor technology. “The launch of our new brand logo celebrates Park Assist’s evolution from engineering advanced parking sensor technology to also delivering powerful business intelligence solutions,” said Gary Neff, Chief Executive Officer of Park Assist.

“Over the past ten years we have harnessed exclusive camera based sensor technology with proprietary software to create opportunities for garage owners and operators to manage more efficiently, create new revenue opportunities and improve the parker experience,” said Dr. Ilan Goodman, Chief Technology Officer of Park Assist.

Coinciding with our new brand identity, Park Assist relocated its New York City Headquarters to a larger space at 57 W 38th Street, 11th Floor, New York, NY 10018, in March.

Park Assist® is a business intelligence technology company that utilizes cameras to enhance the efficiency and profitability of parking facilities through guidance, license plate recognition, surveillance, and its proprietary premium parking feature. Our Camera System improves the parker experience in 20 countries and growing worldwide. Park Assist® has offices in the United States and Australia, and is a part of the TKH Group (Euronext: TWEKA), a $1.6 billion publicly traded company headquartered in the Netherlands. For more information, visit

Lizzie Burger
Marketing Coordinator
Ph: +1 646-937-6085