ParkX Launches First Private Branded Label in Texas
Park CC app lets motorists ditch their coins and their tickets
Mobile payment platform ParkX has teamed up with parking technology integrators Duncan Solutions and Brazos Technology to provide a mobile payment application that gives motorists an easy way to pay for parking in Corpus Christi. The Park CC mobile app was launched Wednesday on the city’s 1163 parking meters.
The new app allows motorists to pay for any parking meter within the city directly through their smartphone. Furthermore, the Park CC app will automatically send a message reminder five minutes before their parking session expires. The alert will allow the motorist to remotely add time, thereby reducing the likelihood of receiving a citation.
“We wanted to give our customers the ability to receive a message before their meter expired and a fair opportunity to avoid citations,” said Parking Control Supervisor Marc Denson. “Having the pay-by-cell option will accomplish that while also making parking available to more people.”
Local shops and restaurants will be one of the primary beneficiaries of the Park CC application. Not only are patrons likely to stay longer; but local businesses will have the opportunity to advertise to subscribers via location-based offers through the app. Merchants will also be able to offer their customers validation for parking by depositing coupon codes into their Park CC account.
The new effort reflects a commitment made by Denson in July 2012 to expand payment opportunities and reduce citations. The ability to park using a credit card is something that has been desired in Corpus Christi for years, but not something that was ever financially feasible.
Switching out the remaining 863 coin-only meters to credit card machines would have cost well over $600,000. The new Park CC app will now give all of those meters credit card capability at virtually no cost. The efficiency is something Denson believes will have a ripple effect on the greater community.
“Pay-by-cell will open up man power by reducing citations – allowing police officers to get back into the community to improve quality of life issues,” Denson adds. “We’re improving our community by bringing in new technology that’s cost-efficient, convenient, and optional.”
For those who prefer traditional methods, the coin option still exists. Using the Park CC app will cost motorists a 35 cent convenience fee but as Denson puts it, “The real value comes with the reminder to avoid citations. 35 cents can save you 35 dollars (the cost of an average citation). It’s a no-brainer.”
Park CC is free to download in both the Apple Store and Google Play Store. More information about ParkX and the ParkCC private label can be found by visiting www.getparkx.com/corpuschristi/ or by emailing firstname.lastname@example.org.