Luxe Announces its First Director of Communications

September 01, 2015


San Francisco, CA (August 31, 2015) – The popular on-demand valet parking service app Luxe today announces that Stephen Rocco Rodi has joined the firm from Edelman, as its first Director of Communications.

Rodi will oversee the management and execution of all communications functions including PR, brand, social media and email marketing. He will report to Ro Choy, Luxe’s Chief Business Officer and be based in Luxe’s San Francisco headquarters office.

“Stephen comes to Luxe with an impressive track record of creating and executing innovative, high growth and cut-through integrated communications programs for global leading brands,” said Choy. “I’m incredibly excited to have Stephen elevate the role of communications at Luxe and help audiences understand how Luxe is solving parking problems by providing a fast, convenient and affordable on-demand valet parking service.”

Prior to joining Luxe, Rodi was an executive vice president at Edelman where he held various roles including global client lead for The Walt Disney Company; deputy global client relationship manager for eBay Inc; and global client lead for Belkin International, where he was responsible for strategic counsel and overseeing cross functional communications programming. During his tenure at Edelman, Rodi also held the position of head of the Bay Area consumer technology practice and chief of staff for Edelman’s U.S. Western Region where he led operations, business development and integration of Edelman’s offerings for clients.

Prior to Edelman, Rodi joined Yahoo7 as communications manager where he managed and executed standalone brand, consumer and technology PR campaigns for the joint venture between Yahoo and the Seven Network in his native country, Australia. He moved to the U.S. to Yahoo as senior manager of public relations for Yahoo Search and the North America consumer products group. Prior to Yahoo, Rodi managed public relations campaigns both in-house at Microsoft Australia and in-agency at Ogilvy PR Worldwide.

Rodi earned his BA, Communications (with Honors) and BA, Communications with a major in Journalism and Cultural Studies at the University of Technology in Sydney Australia. He went on to earn his MA in Communication Management at the University of Technology, Sydney.

About Luxe
Luxe, the leader in on-demand parking, is headquartered in San Francisco, California. Available for free download on iOS and Android and presently serving San Francisco, Los Angeles, Chicago, Seattle, New York, Boston, Austin and Philadelphia – Luxe solves the parking problem by doing the parking for you and offers a sophisticated technology platform that monitors every step of the process from drop-off to pick-up. Luxe only parks at secure lots and garages and the company’s community of valets are some of the most reliable and trustworthy, having gone through background checks and a rigorous interview process and training. Luxe also carries an industry leading $5M insurance policy. Currently expanding to additional cities across the U.S., Luxe’s team is backed by the investors behind consumer technology standouts like Uber, Sonos, Netflix and Nest and is led by a veteran consumer technology team with experience from Apple, Google and Tesla Motors. Visit for more information.