Cale America Reloads with Colorado-Based Regional Sales Manager Laura Lierz Brings 25 Years of Parking Industry Experience to Cale

January 14, 2016


TAMPA, FL, January 14, 2016 – Cale America Inc., a leading supplier of payment technology for parking and transportation, has announced that Laura Lierz has been named as Regional Sales Manager. Based near Denver, Laura becomes Cale’s first CAPP-certified member and Laura also serves on the Pacific Intermountain Parking & Transportation Association (PIPTA) board. Laura will join Max Corotis who became Cale America’s Director of Sales in October of last year.

“Cale’s growing customer base in Colorado includes the addition of key new accounts like the City of Aspen, Town of Breckenridge and University of Denver,” commented Max. “It only makes sense to bring on an experienced account manager in this region to strengthen our ability to support our many customers there. Laura brings a lot of integrity, technical knowledge and long-standing relationships and we are grateful that she will be an integral part of the new Cale America organization.”

Other parking and transportation programs in the region have worked with Laura as well including the University of Colorado, City of Boulder and Colorado State University. “I LOVE parking. I often dream of a perfect parking world,” smiled Laura on her first visit to the Cale America corporate offices in Tampa, Florida. “You can say I am addicted to parking. Parking is my passion.” As an original member of T2 Systems, Laura served in almost every customer-facing role. “I saw an opportunity with Cale to be part of a smaller team again, and one that is focused on sitting down with organizations, listening to their parking challenges and coming up with solutions. That’s what I want to do.”

Laura extensive background compliments Cale America’s expanding products and services such as mobile payments for parking, EMV chip card solutions, electronic permits and plate-based enforcement solutions which will be released in the US in 2016. Cale America’s Managing Director, Andreas Jansson, said the decision to add Laura to the new Cale team was a perfect fit and the right time. “Having Laura on board is a home run for Cale and its customers,” remarked Andreas. “She gives us the ability to support our existing customers better while helping us implement new solutions for campuses, cities and parking operators around the country.”

About Cale America

Cale Group incorporates over 60 years of experience in the design and development of secure and innovative payment solutions for unattended parking and transit locations with cloud-based management applications. Headquartered in Kista, Sweden, the Cale Group has subsidiaries in ten countries and a network of partners in over 30 countries worldwide. Cale America Inc. was established in 2012 and is Cale’s largest subsidiary with systems installed in over 200 municipalities, campuses and privately-managed properties throughout the US, Puerto Rico and Bermuda.

Contact Information: Andreas Jansson, Managing Director

Cale America Inc.

13808 Monroes Business Park, Tampa, Florida 33635 USA


Laura Lierz with Cale CWT