Amsterdam expo perfect platform for Parking Sense worldwide growth

April 21, 2016

Amsterdam expo perfect platform for Parking Sense worldwide growth


By Tristan Hooker/MediaPA


Cambridge based parking guidance company, Parking Sense has enjoyed a highly successful four days exhibiting their products and networking at Intertraffic Amsterdam – the world’s largest expo of parking products and traffic technology.

Parking Sense, the company behind the innovative parking guidance system EasyGuide, was founded by Cambridge couple Paul and Jo Collins in 2014 and has expanded internationally with distributors and partners now in the USA and Europe.

“Intertraffic Amsterdam was an opportunity for Parking Sense for us to network with other leaders in parking and traffic management from around the world,” says CEO Paul Collins. “There were more than 800 exhibitors in attendance so it was important for us to be there and stamp our mark.”

It turned out to be a very smart move, with a distribution agreement signed with one of Europe’s leading distributors, Taxameter Centrale. Along with this, four large sales in Europe are being negotiated, a sale was made to a company based in UAE and contacts were made with interested parties from as far afield as Japan and South America. “It’s fair to say, we are delighted with the outcome,” says Collins.

“Taxameter Centrale is one of the highest profile distributors of parking guidance systems, parking optimization and enforcement solutions in Europe and a recognized industry leader,” says Parking Sense COO, Jake Bezzant. “ So I could not be more excited about this partnership. Taxameter Centrale base their business on excellent service and quality products. These are some of the attributes Parking Sense has been built on. This is an exceptional start for us as we roll our products out into the European Market. ”

Paul Collins believes it was the right call to exhibit at such a high profile event. “There’s only one way to take on an event like Intertraffic and that’s to look world class so I’m pleased it all paid off. And it’s great to be working with Taxameter again,” he says, “to launch a new line into Europe that’s changing the face of parking worldwide.”

Dierk Gruenig, Parking Sense Europe’s GM will be responsible for managing the project and is relishing the challenge. “It’s great to have made such fast progress since we launched in Europe. It all starts with a great product so we are looking forward to exploring more European markets and brining more partners and distributors on board. The new way of looking at single space recognition as we are doing it will now benefit parking operators and users across Europe.”


Contact : Paul Collins, +64 27 3710060; Jake Bezzant, +64 21 152 5122