Intertraffic Amsterdam concludes 23rd edition on an all time high Content programme and networking opportunities ruled the show floor

April 11, 2016


11 April 2016 – Intertraffic Amsterdam concludes 23rd edition on an all time high
Content programme and networking opportunities ruled the show floor


Intertraffic Amsterdam 2016, the world’s leading trade event for infrastructure, traffic management, smart mobility, safety and parking ended last week on an all time high as exhibitors and visitors alike agreed it was one of the best events of its kind ever staged. The variety of companies, presentations from world-leading authorities, ground-breaking innovations and record numbers through the doors all combined to create an event unsurpassed in its reach and scope. The Intertraffic content and network programme was exceptionally well received, meeting the ever increasing needs for knowledge exchange and learning opportunities. Intertraffic also played host to the 100 millionth visitor to the RAI Amsterdam venue – an occasion that was celebrated by a festive welcoming reception. Intertraffic Amsterdam is organised by RAI Amsterdam and took place from 5 to 8 April.


Positive energy and great vibe
Joyce de Winter, Product Manager Intertraffic of RAI Amsterdam is clearly proud with the results of Intertraffic Amsterdam 2016. “Close to 800 companies from 47 countries exhibited, and a record grand total of 30,104 visitors from 134 countries worldwide were in attendance, resulting in nearly 450,000 business encounters. You could feel the positive energy all around, there was just a great vibe. We wanted to take our content programme to the next level and we more than met our own objectives. 4,700 participants took part in our knowledge programme overall of which 3,000 attended sessions in the Smart Mobility Theatre, which is almost double the number compared to 2014. The InnovationLAB presentations attracted 1,300 interested visitors. The international share of attendees has once again increased. This time a considerable 74% came from outside the Netherlands, with Asia and the Americas showing significant growth. The number of companies represented by visitors has gone up by nearly 6% as well. For the 2018 event we are expanding with a new hall, which is currently being built. This will be the new area for Smart Mobility, so that segment of the show will be even bigger next time. The business opportunities offered by Intertraffic speak volumes. In 2014 we were pleased with the onsite rebookings, but now we are looking at almost double those figures with 60% of the floor already rebooked for 2018.” A full visitor profile report will be published in May.

A lot of new business
Many exhibitors were keen to share their views on Intertraffic. Miles Boyd, commercial manager at first time exhibitor Hill & Smith from the UK, commented, “We’ve been very excited by this exhibition, it has reminded us how good exhibitions can be. We’re looking forward to it again in two year’s time.” Danny Longval, Vice President Worldwide Sales at Lumenera, Canada added “We have been very excited about this show. It really exceeded expectations. If anything, what I might do differently next time is bring more staff! The level of interest was so huge – we had people lining up, and I was busy and my colleagues were busy and I didn’t want to miss someone!” Marc Rummeny, Sales Manager with RTB from Germany summarized “Intertraffic has been a really great show – I’m lucky I still have my voice because I’ve done so much talking! The quality of the contacts was great, we saw many of our existing customers but also did a lot of new business, too. Obviously we will be here next time – I’m already looking forward to it!”

Intertraffic Innovation Award
The overall winner – out of a total of 91 entries – of the prestigious Intertraffic Innovation Awards was the InVipo software product, developed by CROSS Zlin. The platform is beautiful in its simplicity – one web-based interface to monitor and control all ITS in a city, compatible not only with CROSS products but with any traffic management equipment that produces data. “We are interested in making cities smarter. We think that data from cities should be open for all businesses, as it can be used to make people’s lives better,” says Lukas Duffek, CEO of CROSS Zlin Incinity. “We didn’t expect to win, but we are very happy that we did. The InVipo platform is lightweight and open and gives us the power to be very fast.”

About Intertraffic
Intertraffic is the world’s largest and most influential trade event for infrastructure, traffic management, smart mobility, traffic safety and parking. It offers a comprehensive overview of the very latest products, services and total solutions offered by suppliers, while also showcasing the newest industry-wide trends and developments. More information is available on

Future editions of Intertraffic:
Intertraffic China (Beijing), 23-25 May 2016
Intertraffic Mexico, 16-18 November 2016
Intertraffic Istanbul, 24-26 May 2017
Intertraffic Amsterdam, 20-23 March 2018