Industry leader Premier Parking turns to Smarking for data analytics edge

July 11, 2016

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Premier Parking offers data analytics to property owners


Industry leader Premier Parking turns to Smarking for data analytics edge



San Francisco, CA, July 6, 2016 – Smarking, the parking industry’s leading provider of data analytics software, and Premier Parking, an industry leader in parking management and consulting services, are pleased to announce an official partnership today. Through this partnership, Premier plans to harness the power of Smarking’s groundbreaking data analytics platform to manage its portfolio of parking assets across the US.


Smarking has developed a first-of-it’s-kind business intelligence platform that enables parking professionals to make business decisions 10-20 times faster than the industry standard. The core of the Smarking Management System is a real time dashboard that enables property managers and parking professionals to monitor and optimize their parking operations with data. Smarking uses existing parking data to calculate: real time occupancy, predicted occupancy, real time revenue, predicted revenue and a host of analytical reports surrounding parking durations, historical occupancy, and historical revenues.

“Premier Parking has always differentiated itself through superior levels of customer service and embracing technology that allows our team to operate at the highest levels of efficiency,” said Ryan Hunt, COO at Premier Parking, “With Smarking, we will spend less time in excel crunching numbers and more time making business decisions based on actionable data – allowing us to drive better results for our clients and maintain the industry’s highest level of customer service.”

“In a recent study 77% of commercial real estate firms surveyed say they are prioritizing investment in technology and process improvement to support their asset and portfolio decision making. It’s great to see a leader in parking adopt this trend.” said Diego Torres-Palma, Director of Growth at Smarking, “Ryan and his team bring a tremendous amount of energy and passion to their work. It is our goal to empower the Premier Team with the tools they need in order to maximize the value offered to their clients.”


Premier Parking is quickly becoming a leader in the parking industry. Unparalleled customer service, innovative and forward-thinking solutions and a technology focused approach have led Premier to operate, manage and support a wide range of industries such as commercial grade office buildings; mixed use facilities; sporting events, stadiums and arenas; valet and special event parking; and hospital and healthcare facility parking. Premier Parking prides themselves on their ability to provide unmatched customer service and top-notch management services for all clients, through a parking management philosophy that benefits each party involved. With an emphasis on excellence, Premier Parking is committed to placing only exceptional people in our organization, as well as an executive team with an unprecedented training background and experience.


About Smarking:

Smarking is a technology company that specializes in parking data. By aggregating and processing parking related data, Smarking provides a holistic business intelligence software platform designed to increase operational efficiency and enable data driven decision making for parking operations.


About Premier Parking:

Premier Parking offers top-notch parking management and consulting services to clients across the U.S.  Founded in 2001 with one surface lot in Nashville, TN to manage, Premier’s dedication to client service and parking innovation proved to be highly successful.  Today, the company’s portfolio consists of 310 locations, either managed, leased, or owned and operated in 20 U.S. cities.  Premier Parking’s services include management, design, and consulting for all types of parking facilities and programs:  Class A office buildings and commercial garages, sporting and entertainment venues/events, municipal facilities, mixed-use facilities, residential buildings, healthcare facilities, hotels, and long-term parking facilities.




Smarking Contact:

Diego Torres-Palma, Director of Growth

(617) 298-0255;


Premier Contat:

Lisa Royer, Vice President – Marketing