Parking Sense USA – Cambridge high flier to run US parking guidance company

August 04, 2016

Cambridge high flier to run US parking guidance company



Cambridge man Jake Bezzant has been appointed to head Parking Sense USA, the fastest–growing parking guidance company in the world.


The move comes after a rapid growth trajectory for the company since launching in the United States early in 2015.


This culminated in winning a major deal with LA Metro, a contract that includes the installation of 21,000 parking spaces in Los Angeles.


Bezzant spearheaded the bid to win the contract, along with the growth strategy in the United State since the launch and will now be charged with continuing the momentum.


“Jake has an enormous amount of talent and energy. This appointment is fully deserved and has been planned for some time now,” says Parking Sense Chairman Paul Collins.


“The parking industry is fast-moving, competitive and ever changing so it’s now time to hand the reins to one of our young stars to ensure we keep ahead of the curve and maximise all the opportunities that are coming our way.”


“I’m very excited about my new role,” says Bezzant.


“I love the technology business and I’m really enjoying working in the United States. It’s a massive market, full of challenges but if you combine a great product with talented people and excellent operations, you can dominate the world market. I’m really looking forward to helping take the company to the next level and continuing to learn from some of the best brains in the parking business.”


At a relatively young age, Bezzant has a great deal of experience in the parking industry.


Bezzant was initially identified by then CEO Paul Collins to work for ASX listed Smart Parking whilst still at University.


He was eventually responsible for the public company’s legal, managerial and commercial and sales departments before  following his mentor Collins to Parking Sense Global as Chief Operating Officer in 2014.


Since joining the company he has had involvement in every facet of the business including spearheading the United States operation from the ground up,


Bezzant has a law degree from the Waikato University and has played cricket professionally and competed nationally in trail bike riding.


“I’m proud to be a Kiwi making a mark in the States,” says Bezzant. “And the exciting thing is that we are only just getting started.”