Jeff Sparrow Appointed Senior Account Manager at Park Assist

August 25, 2016


Jeff Sparrow Appointed Senior Account Manager at Park Assist




NEW YORK, NEW YORK – August 19, 2015 – Park Assist announces the appointment of Jeff Sparrow as Senior Account Manager, effective immediately. Jeff brings 21 years of experience in parking operations, technology and sales. Most recently, Jeff was the Vice President of Sales at Scheidt & Bachmann where he led the business development and marketing for the Parking Systems Division from 2004 to 2016. At Park Assist, Jeff will be focused on ParkHQ, a parking portfolio technology product line that includes FlinQ, a command center integration platform and ParkIQ, a business intelligence platform engineered to improve performance and profitability.


From 2002 to 2004, Jeff was the Executive Director for the Baltimore City Parking Authority, managing both the City’s off-street and on-street parking assets. Prior to that, Jeff held various positions as General Manager, Director of Operations and Project Manager for Central Parking System.

“Jeff is an exciting addition to our team, his extensive knowledge of the parking industry adds great value to our ParkHQ product line and Park Assist leadership team. I’m enthusiastic to welcome one of the industry’s strongest sales and account managers to Park Assist,” said Gary Neff, CEO of Park Assist.

Jeff is an Alumnus of the University of Minnesota. He currently resides in Scottsdale, AZ with his wife Marcy and their two daughters, Olivia and Ashlee.

Park Assist® is the parking industry’s leading camera-focused innovator with the most camera-based parking guidance installations in the world. Our technology helps customers effortlessly find parking spaces in real-time as well as find their cars when they return. Simultaneously, we provide parking operators with tools to improve customer satisfaction, create new revenue opportunities, realize greater operational control, capture parker analytics and expand CCTV capabilities. Park Assist is part of the TKH Group (Euronext: TWEKA), a $1.6 billion publicly traded company headquartered in the Netherlands. For more information, visit

Lizzie Burger
Marketing Coordinator
Ph: +1 646-937-6085