#PIEshow2017 – First Keynote, Michael Houlihan – You Can Sell More Wearing a Funny Hat!

March 01, 2017


#PIEshow2017 – First Keynote, Michael Houlihan – You Can Sell More Wearing a Funny Hat!





You Can Sell More Wearing a Funny Hat!


Michael Houlihan is a business growth consultant, sought after media guest, and “entrepreneurial cheer leader.” As a successful serial entrepreneur, he is most widely known for creating Barefoot, now the world’s top wine brand. Starting in his laundry room with no money and no knowledge of the wine industry, he brought in an outsider’s view which disrupted the entire industry. Michael specializes in helping entrepreneurs distinguish themselves through an expanded view of customer service. His clients are among the Fortune 500 and the INC 500.

Michael is a widely published New York Times bestselling author. His interviews and contributions appear in many business publications including Forbes, Inc, Entrepreneur, and 43 Business Journals. He is the recipient of the Bradley Distinguished Entrepreneurial Speaker Award and his book, The Barefoot Spirit, How Hardship, Hustle, and Heart, Built America’s #1 Wine Brand is used in more than 50 schools of entrepreneurship internationally. His new book, The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People is highly recommended by the C-Suite Book Club.
In his Keynote: You Can Sell More Wearing a Funny Hat! You will learn:


• Why Fun and Feelings Work
• Why prospects buy with their heart and justify with their brain.
• How to sell the feeling they will have – before you sell the reason they should have it.
• How to keep it light and entertaining – they have to like you first
• How to translate your product or service into feelings
• How to ad humor to your presentation


Leave with a new perspective on your proposition and anxious to apply it!


Michael uses real-life stories from Barefoot’s humble beginnings to bring to life the lessons he learned and make them memorable.


Presented by : Michael Houlihan, Co-Founder, Barefoot Wines and New York Times Bestselling Author, The Barefoot Spirit, The Entrepreneurial Culture


#PIEshow2017 – Sunday, March 5th,2017 –  1 pm