iPayment Partners with Opticard

July 20, 2017


iPayment Partners with Opticard



Adds new gift card program to expanding line of value added service offerings for partners and merchant customers




Westlake Village, CA – July 19, 2017 – iPayment, Inc., a trusted provider of payment and processing solutions for small and medium-sized businesses (SMBs), announced a new partnership with Opticard, a leader in stored value, gift and loyalty solutions. With this new affiliation, iPayment will expand its value added service offerings, adding a simplified gift card solution designed specifically for SMBs to its growing portfolio of value added services.


“We understand the pressing need for new, value based solutions for our SMB customers,” said Wimbish Potter, Vice President, Product Delivery, iPayment, Inc. “We chose to white label Opticard’s gift solutions because of the simplicity of the offering and ease of use, two things that our SMB customers and our sales channels demand in today’s competitive marketplace.”


iPayment’s new gift offering will be available both through its direct sales channels as well as the Company’s agent and ISO partners. The ‘starter kit’ makes set-up a breeze for a SMB, providing them with direct access to self-service management and reporting through a dedicated, web-based portal. Gift programs may be purchased as a stand-alone offering or as part of a bundled package.


“Since our founding, gift has been at the core of our offerings,” commented Troy Smith, General Manager, Opticard. “While we have solutions for any size or type of business, we have intentionally designed a suite of gift card packages specifically for SMB customers; making the process as easy as possible to get up and running quickly and seamlessly.”


About Opticard

Founded in 1995, Opticard is a leading provider of gift, stored value and loyalty solutions for businesses of all sizes. Processing more and 20 million transactions annually, Opticard is consistently recognized for its flexibility, simplicity and support in its delivery of comprehensive, value based solutions. For more information on Opticard, please visit them online at www.opticard.com.


About iPayment

iPayment is a trusted provider of payment processing solutions in the U.S. With over 18 years of experience and more than 140,000 SMB customers, the company is consistently recognized for its depth of payments experience, breadth of product offerings, and commitment to transparency and SMB support. From new product innovation to customer service satisfaction, iPayment is an organization focused on small business enablement and delivering relevant and impactful services and solutions that help partners and SMB customers grow their individual businesses. For more information on iPayment, please visit http://www.ipaymentinc.com.