March 13, 2018






Premium Parking to provide new integrated parking management solution and mobile payment platform




Pensacola, FL – March 1, 2018 – Beginning March 1, Downtown Pensacola and Premium Parking, a New Orleans, Louisiana based parking management provider, will transition to a new digital parking management platform for Downtown Pensacola’s on-street, public lots, and garage parking operations. As part of this market launch, Premium Parking has established a local office and management team based in Downtown Pensacola. The team will oversee operations in the City of Pensacola, Florida and the Gulf Coast.


Downtown Pensacola will also launch Premium’s mobile payment solutions on its paid parking footprint, offering locals and visitors easy ways to pay by phone—via text or mobile app—using their license plate. Additionally, parkers can continue to use traditional payment methods via local pay machines. As part of the transition, Downtown Pensacola will install new, customer-friendly signage that showcases the new ways to pay.


“Our mission at the Downtown Improvement Board is to promote and enhance Downtown Pensacola as a vibrant cultural and commercial destination for residents, businesses, and visitors,” noted Curt Morse, Executive Director of the DIB.  “We look forward to working with Premium Parking to help us achieve this objective by modernizing our existing parking infrastructure with easy, intuitive parking strategies.”


“We are thrilled to partner with the City of Pensacola and the Downtown Improvement Board to bring more accessibility for locals and visitors to park and discover this great destination’s shops, attractions, restaurants and live music venues,” said Ben Montgomery, Premium Parking President.


In addition, Downtown Pensacola will deploy Premium’s proprietary frictionless “GLIDEparcs” solution at Jefferson Street Garage (53 S Jefferson Street) which will eliminate the need for entry and exit gates. Visitors can park, pay by license plate via TextPay or app, or at a nearby pay machine, before walking away. Premium will work directly with monthly customers to create online accounts and obtain license plates for those parkers as well.  With an active parking session, guests are free to exit or re-enter freely, without waiting in line, stopping to secure a ticket, or queuing to exit.



Pay via TextPay

Visitors can quickly pay via text by sending “park” to the mobile shortcode “504504.” Parkers are then prompted to enter their location number, license plate, select a session duration, and enter payment info, before walking away.



Pay via Mobile App

The fastest and easiest way to park regularly is via Premium Parking’s mobile app, available for free download on iPhone (Apple App Store) or Android (Google Play). Parkers can easily save their vehicle information, find locations numbers, pay and extend their parking sessions.


Pay at the Machine (cash, coin or credit card)

Traditional pay machines and on-street coin meters are still accessible as payment methods where available. When parkers pay at a machine, they will continue to display the ticket receipt on their dash before walking away.


Parkers at coin meters can also pay via TextPay or Premium’s mobile app. Parking enforcement officials will be notified of a parker’s payment and can confirm an active session via license plate.


With the unprecedented growth for daily and transient parking demand on downtown’s main business and entertainment corridors, Downtown Pensacola will also have access to dynamic data to analyze revenue and utilization, providing direction for future new policies on parking rates, hours and allowed length of stay, which may vary by location.



About Downtown Pensacola:

The Pensacola Downtown Improvement Board (DIB) is an independent state agency funded by a special tax levy on properties within its district boundaries. The district consists of 40 blocks that encompass the urban core of downtown Pensacola. The mission of the Downtown Improvement Board is to promote and enhance Downtown Pensacola as a vibrant cultural and commercial destination for residents, businesses, and visitors.



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About Premium Parking:

Premium Parking was founded by James Huger in 2005 in New Orleans, Louisiana with the goal of building not the biggest, but the best parking management company. Premium Parking was created using Jim’s decades of experience in the industry. Today, with a strong focus on developing a professional corporate culture and utilizing the best technology and proven operating systems, Premium has grown to over 140 locations and currently employs more than 650 associates. Now operating in 9 markets throughout the United States at over 130 locations, Premium is poised to bring its operational excellence to a diverse array of industries including commercial, healthcare, residential and retail. In addition to its business and parking management solutions, Premium offers consulting, permit management, analytics, as well as Premium Hospitality, which delivers its signature “Curbside Concierge,” an enlightened approach to valet, bell and concierge services for hotels, restaurants, and retail operators. Premium’s mobile app is available for iPhone or Android, and TextPay, offers parkers easy ways to find, pay and reserve parking in Premium’s partner destinations.


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