MobileNOW! Yields Significant ROI in Allentown, PA

April 10, 2018


MobileNOW! Yields Significant ROI in Allentown, PA

City of Allentown Renews MobileNOW! Contract


MobileNOW!, the global technology innovator with the world’s most flexible and user-friendly mobile payment solution for parking, has been awarded a renewed long-term contract with Allentown, Pennsylvania.

Customers can continue to park and pay using the free MobileNOW! app to manage their parking session quickly and conveniently, even extending their parking time remotely.

Allentown initially leveraged the MobileNOW! platform for on-street spaces and expanded into off-street facilities managed by the Allentown Parking Authority in 2017. This relationship extension was executed by Parking Director John Morgan, a veteran in the parking and transportation industry and a recent addition to the City of Allentown.

“On behalf of the Allentown Parking Authority, we are pleased to renew our MobileNOW! contract,” said Morgan. “Mobile payment underscores our mission to provide convenient and compliant parking in our city, and we’ve seen tremendous utilization in Allentown and throughout our greater Lehigh Valley community.”

The agreement was announced in a public signing ceremony at this week’s Parking Industry Exhibition (PIE) in Chicago Illinois. This agreement will also reduce the convenience fee and continue to increase MobileNOW! use in Allentown. Industry Leader John VanHorn, founder of PIE, personally joined in the signing ceremony.

“We applaud the Allentown Parking Authority for its success with adopting the right technologies to deliver great customer service and revenue for its city,” said John Oglesby, MobileNOW! President and CEO. “When our clients sign an agreement with us, they are engaging a long-term value-added partnership. We support our clients at the grassroots level with operations consulting, marketing communications, community-based event support, and more—all at no extra cost to our clients.”

Oglesby will be available for discussion and questions at the upcoming IPI conference June 3-6 in Orlando.