Just in time for the busy holiday shopping season Mall of America® unveils Park Assist® system to make parking even easier

November 15, 2018







Just in time for the busy holiday shopping season Mall of America® unveils

Park Assist® system to make parking even easier




BLOOMINGTON, MN— November 12, 2018

Mall of America, the nation’s most visited retail, dining, attraction and entertainment destination, unveiled a new parking guidance system that has been installed in two primary parking ramps along with surface parking areas. The system – which is now operational and assisting guests – is designed and installed by Park Assist, a leading innovator in parking guidancespecializing in camera-based technology.


The parking guidance system is designed to be easy to use and understand. As guests approach the east and west parking ramps at the Mall, they will see large digital signage displaying the number of open parking spaces on each level of the two seven-level ramps. Once on the desired level of the ramp a series of colored lights indicate if there are open spaces (green lights) or if the spaces are occupied (red lights); while blue lights indicate open spaces for accessible parking. Digital directional signage guides drivers to the nearest available space.


To increase convenience, Mall guests can access parking information prior to leaving home from their computer or mobile device.The parking availability is listed on the Mall of America website home page as well as on the Mall’s mobile website. Featuring easy to understand graphics, and the number of open spaces clearly listed, the system is designed to alleviate parking frustrations. With the digital technology in place, the system displays real-time information and is constantly updated throughout the day. Mall of America continues to be a leader in technology and hospitality across the country by being the first facility to install Park Assist’s newest product, the S1 system designed specifically for outdoor surface lots. In addition to the M4 camera-based system, the new S1 system is able to monitor multiple spaces with high-perched cameras with outdoor installations. With the S1 addition, Mall of America provides elevated security and a stress-free experience for visitors, efficiently guiding visitors from the moment they arrive. Mall of America visitors will enjoy improved traffic flow throughout the entire facility and the surrounding Bloomington South Loop area.


The new technology system is a joint effort by the City of Bloomington, MN and Mall of America. The Mall is in Bloomington’s growing South Loop District, and the ability to ease traffic flow and parking congestion is a priority. The City invested in this new technology as part of a larger strategy to help residents, visitors and shoppers access the Mall and other destinations within South Loop. Designed to be a welcoming destination for visitors from around the world, South Loop also is a distinctive urban center where residents can build their lives around work and community.


With more than 40 million annual visitors, and approximately 15,000 parking spaces to manage, guest convenience remains a top priority for the Mall. Park Assist worked closely with the Mall of America engineering and construction teams to ensure the system was fully operational prior to the busy 2018 holiday shopping season.


For more information on Park Assist, the upcoming holiday shopping season, new and opening retail, dining and attractions at Mall of America, visit www.mallofamerica.com.



Mall of America: Dan Jasper (dan.jasper@moa.net)

Park Assist: Ricky Grasso (ricky.grasso@parkassist.com)



At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; Hard Rock Café; The Escape Game; CMX Cinemas; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on FacebookTwitter and Instagram, and visit our blog. Download the Mall of America app from the App Store for iOS or Google Play for Android.





Park Assist® is the parking industry’s leading camera-focused innovator with the most camera-based parking guidance installations in the world. Our patented technology helps customers effortlessly find parking spaces in real-time as well as find their cars when they return. Simultaneously, we provide parking operators with tools to improve customer satisfaction, create new revenue opportunities, realize greater operational control, capture parker analytics and expand CCTV capabilities. Park Assist is part of the TKH Group (Euronext: TWEKA), a $1.8 billion publicly traded company headquartered in the Netherlands. For more information, visit www.parkassist.com.