“Pluck the day”: It is all in a question – ParkNews.biz week of Dec 8th – 14th, 2020

December 14, 2020



“Pluck the day”: It is all in a question – ParkNews.biz week of Dec 8th – 14th, 2020



“Always the beautiful answer who asks a more beautiful question” – e.e. cummings


How do you “carpe diem”? What does “carpe diem” mean to you? What did Horace mean? Especially this challenging year, have you been asking yourself open ended questions?  Has your team been asking open ended questions? What open ended questions subsequently do you ask?


What if every day till the end of this year, one hour a day you only focus on inquiry as those open-ended questions? What if by living in the questions, eventually you will get a solution or idea or wonder or a beautiful answer as e.e. cummings said?


The phrase “carpe diem” which originated with Horace in his Odes, 23 B.C., most commonly is translated as “seize the day.”  However, in other translations, the phrase lives as “pluck the day.”  Or be in this moment fully.  Be present.  Be mindful.  Living in a question, asking questions, leads to being engaged. To being aware, awake and living to the fullest in the now.

To new ideas, new products and new services.


How did Netflix start? With a question of what if? How did Amazon begin? Possibly with a how? How do we get our parking industry back on her feet? The word pluck as a verb means to take a hold or grab or quickly remove.  However, as a noun, pluck means spirited and determined courage.  In my opinion that is what we need most today: passionate and single-minded courage to move us all forward. To recover, rebuild, to create and to thrive.


Subsequently, to “pluck the day” or two and to get our creative and brave engines going, we have moved our PIE 2021 to May 17-19, 2021. JVH and I will be reaching out to some of you to be a part of our seminars as speakers or presenters after the new year.  Nevertheless, this coming year after the most challenging 2020, we are truly looking for the best questions instead of the best answers.  After all, as e.e. cummings said, it all starts with a beautiful question.


One of the companies who is living in a question this week on ParkNews.biz, as how and what, is All Traffic Solutions. They ask how are you preparing for increased parking demand in 2021?  They use our Parking Today Media via Brian Bullen to create solutions via their inquiry. Please reach out to brian@parkingtoday.com so he can be off service to you and your company.  How can use your tools to move forward?  How can you spring into the new spring?


Because however we translate ancient Latin of Horace, in his words, we will use and we will pluck this adversity to illicit talents in us, that move our industry and all of us forward.  We will Carpe Diem at #PIExpo2021! We are looking forward to seeing you in Schaumburg, IL in 5 months.


In the meantime, Merry Christmas and Happy New Year. Blessings to all of you.




Astrid Ambroziak

Editor, ParkNews.biz

Creative Director PT

Parking Today

310 390 5277 ext 9




PIE 2021
Renaissance Schaumburg Convention

Center & Hotel – Schaumburg, IL
May 17-19, 2021