Coord: City of West Palm Beach Makes Rosemary Square Streets More Efficient with New Smart Zone Pilot

January 19, 2021

Coord: City of West Palm Beach Makes Rosemary Square Streets More Efficient with New Smart Zone Pilot


In partnership with curb management platform, Coord, West Palm Beach and Related Companies pilot innovative Smart Zones to improve safety and efficiency of bustling Rosemary Square

West Palm Beach, FL– The City of West Palm Beach and Related Companies, in partnership with Coord, a leading curb management company, today announced the launch of the City’s first-ever Smart Zone pilot program to better manage the city’s curbs. This follows West Palm Beach’s selection by Coord as one of four U.S. cities to participate in the company’s inaugural Digital Curb Challenge to undertake a brand new curb management program. 

Smart Zones, powered by Coord’s technology, enable commercial drivers to use the mobile devices they already use every day to locate nearby available loading zones and to hold, book, and pay for time in them. As a result, Smart Zones promote the economic vitality of commercial areas by making it easier for businesses to receive supplies and fulfill customer requests for deliveries, all while improving the experience for people who visit the area. While offering a more streamlined experience for drivers, they can improve mobility for everyone visiting the downtown neighborhood by reducing safety and congestion challenges, such as double-parking and blocked pedestrian access.

In the heart of West Palm Beach, the City will use the Smart Zones to streamline the bustling downtown area’s commercial deliveries that serve the restaurants, retailers, cultural institutions, and other businesses. This pilot program builds upon West Palm Beach’s recent switch to flex zones, rather than metered parking, in Rosemary Square as part of their efforts to modernize their curb management strategy and provide an enjoyable and safe public space for all users.

“As the county seat and region’s economic driver, West Palm Beach is a vibrant, growing city that is committed to utilizing the latest in technology,” said West Palm Beach Mayor Keith A. James. “We are pleased to participate in Coord’s new Smart Zones pilot program to help improve the mobility experience for residents, visitors and our business community.  This new technology will help make our downtown streets safer for our businesses, residents and drivers and will make visiting Rosemary Square even more enjoyable.”

“Rosemary Square is the cultural, entertainment and shopping crossroads of one of South Florida’s fastest growing commercial centers and we look forward to continuing to work closely with the City to implement innovative new ways to improve accessibility and ease the flow of traffic for our expanding visitor and tenant base,” said Gopal Rajegowda, Partner, Related Southeast. “Coord’s seamless solution for the future of walkable destinations will build on the momentum of the dramatic streetscape improvements we’ve made over the last year, and we are excited to be part of their initial pilot launch,” he adds.  

The City of West Palm Beach has deployed seven Smart Zones located in Rosemary Square:


  • 701 S Rosemary Avenue West Side, by Capital One
  • 113 S Rosemary Avenue West Side, by Natuzzi
  • 700 S Rosemary Avenue East Side, by Venture X
  • 137 S Rosemary Avenue West Side, by Casper
  • 699 S Rosemary Avenue West Side, by H&M
  • 590 Hibiscus Street at S Rosemary South Side, by Harriet Himmel Theater
  • 590 Hibiscus Street at S Rosemary North Side, by Brio


Coord’s Smart Zones will also provide the City of West Palm Beach with information that is essential in empowering the city to make data-driven operational changes. For example, program data can be used to understand when and where loading space is most needed and to help manage demand for it through pricing and time limits. Because Smart Zone availability, rules and prices are digitally communicated to drivers, Coord’s platform allows a city to make rules adjustments for zones in response to policy changes, special events or emergencies without the hassle and expense of modifying signage on the street. 


“Smart Zones are a valuable tool to help cities improve safety and traffic flow, streamline the experience for commercial drivers, and provide a better experience for everyone doing business in or visiting commercial areas,” said Dawn Miller, Coord’s VP for Policy and Partnerships. “We are thrilled to be working with West Palm Beach and Related Companies on this pilot program and look forward to bringing the insights developed in Rosemary Square to other cities across the country tackling curb management and congestion challenges in their downtowns.”

About City of West Palm Beach
The City of West Palm Beach is in the county seat of Palm Beach County, Florida. West Palm Beach is 55 square miles including a downtown intercoastal waterfront. It has a population of 102,000, one of the fastest growing areas in the country. Known for its beautiful beaches and weather year-round, West Palm Beach is proud of its ethnic and cultural diversity, both in the community it serves and in its workplace. The City of West Palm Beach is focused on: the recruitment of new businesses, the retention of local companies, and the expansion of existing industries to increase employment opportunities and stimulate economic growth.


About Related Companies
Related Companies is a global real estate and lifestyle company defined by innovation and the most prominent privately-owned real estate firm in the United States with over $60 billion in assets owned or under development including the 28-acre Hudson Yards neighborhood on Manhattan’s West Side, The Grand and Related Santa Clara in California and The 78 in Chicago. Formed over 45 years ago, Related is the largest private owner of affordable housing and a fully-integrated, highly diversified industry leader with experience in virtually every aspect of design, development, acquisitions, management, finance, hospitality, sustainability, and sales. Related’s mixed-use, residential and commercial office properties have been consistently heralded for their placemaking vision – bringing together iconic design, arts and culture, dynamic programming, and innovative wellness programs. Headquartered in New York City, Related has offices and major developments in Boston, Chicago, Los Angeles, San Francisco, South Florida, Washington, D.C., Abu Dhabi and London, and boasts a team of approximately 4,000 professionals. Related was named to Fast Company Magazine’s list 50 Most Innovative Companies in the World. For more information about Related, please visit


About Coord
Coord is transforming city streets, starting with the curb. Coord is the only comprehensive curb management platform, empowering cities with technology to digitally operate and price the curb at scale, creating more efficient, safe and equitable streets. Recognized by CNBC Upstart 100 and Fast Company’s Innovation by Design, Coord partners include cities like Seattle, Boston, Pittsburgh, Omaha, Nashville, Aspen, Boulder and West Palm Beach. Coord is based in New York City and backed by Alphabet’s Sidewalk Labs, Alliance Ventures, Trucks, Urban us and DB Digital Ventures. For more information, visit