HUB: ATLWest Gets Frictionless Parking at Hartsfield-Jackson Atlanta International Airport

May 20, 2021




HUB: ATLWest Gets Frictionless Parking at Hartsfield-Jackson Atlanta International Airport




Hartsfield-Jackson Atlanta International Airport (ATL), North America’s busiest airport, recently opened the ATLWest deck, a newly constructed 5,000 space parking facility, and the latest project HUB completed with this long-standing client.  We constantly strive to innovate, develop and deliver new seamless and intuitive mobile solutions that smoothly integrate with daily operations and improve the user experience everywhere.



Meeting operational goals and end user expectations was paramount to HUB’s delivery of a Smart Digital Parking Solution at this new parking deck, providing a frictionless parking experience for ATL customers, including:  License Plate Recognition using customers’ LPN (License Plate Number) as a credential for entry, exit and payment; Georgia Peach Pass Tolling tag entry/exit integration and implementation; as well as Dynamic Pricing for revenue optimization.



HUB’s JPass Mobile App was deployed in a white label version incorporating ATL corporate branding to provide quick, touchless parking entry and exit with digital tickets for both airport customers and employees including a mobile payment option.  Easily locate your car with the Find My Car function and locate an open spot through integration with the parking guidance solution.


Balram “B” Bheodari, Interim Airport General Manager, commented about HUB’s contribution to the airport’s smart parking, mobile and digital solutions. “Hartsfield-Jackson constantly strives to provide a safe, efficient, and enjoyable travel experience for its customers. Our new ATLWest deck will allow those customers the opportunity to utilize cutting-edge technology while enjoying a fast, frictionless parking experience. We believe our guests will be overjoyed at the new options available at ATLWest.”



Airport parking operations require advanced technology-driven solutions.  HUB is proud to have partnered with ATL for 10 years in providing these revolutionary advancements.