SpotHero Promotes Nate Phillips to SVP of Market Development

September 28, 2021



SpotHero Promotes Nate Phillips to SVP of Market Development



Parking and Transportation Expert Will Spearhead SpotHero’s Continued Growth


CHICAGO — SpotHero, the digital parking leader in North America, today announced the promotion of Nate Phillips to senior vice president of market development. Phillips joined SpotHero as vice president of enterprise sales and client development in 2016. Since that time, he has been instrumental in the success of SpotHero’s  parking reservation app for Android Auto and Apple CarPlay, which allows drivers to view, navigate to and redeem SpotHero reservations via their car’s dashboard in over 300 cities. Phillips was also responsible for the ideation, creation and launch of SpotHeroIQ, a process automation app for parking lot operators that has been adopted by 800 locations in just eight months.


“Nate has developed the partnerships that make SpotHero the go-to parking app in North America. He’s also identified and helped close the acquisitions we’ve needed to expand our capabilities,” said SpotHero co-founder and CEO Mark Lawrence. “We promoted Nate to SVP and expanded his role so he can pave the way to even more aggressive product and company growth.”


In his previous position as SpotHero’s VP of enterprise sales and client development, Phillips worked with the parking industry’s largest operators to foster technology innovation and adoption across the industry. Before that, he applied his technology and operations expertise at Propark and Urban Mobility Now, where he served as senior vice president and worked to scale one of the largest parking and transportation companies in the U.S.


“SpotHero takes the friction out of finding a paid parking spot. I will be spearheading our strategy with technology providers and operators throughout the industry to help prioritize the types of integrations we develop, and when, to ensure we are providing a heroic experience for our parkers,” said Phillips. “I will also be working cross-departmentally to help identify and ultimately open new markets.”


As a 22-year parking industry veteran, Phillips has a unique understanding of the marketplace dynamics in cities, including consumer behavior, operator presence and Parking Access Revenue Control Systems (PARCS). His promotion signals SpotHero’s commitment to growth market investment, industry-leading integrations and quality service outcomes.


“Nate will be the sage voice of the parking industry, guiding strategic decision making in SpotHero’s three core areas: market development, integration priorities, and industry thought leadership,” said Lawrence. “He has fantastic, long-standing relationships throughout the industry that will greatly help our PARCS and technology relationships.”


About SpotHero

SpotHero is the digital parking leader and only independent off-street parking marketplace in North America. Millions of drivers use SpotHero’s mobile apps and website to find, book and access off-street parking in over 7,500 locations across 300 cities in the U.S. and Canada. Leading operator partners leverage SpotHero’s AI-powered dynamic pricing platform SpotHero IQ to power data-driven decisions. For more information, visit