Premier Parking Rolls Out Revolutionary New Parking Technology in Detroit

October 07, 2021





Premier Parking Rolls Out Revolutionary New Parking Technology in Detroit



In Partnership with Metropolis, Premier Features New Technology

in Downtown Millennium Garage, More Facilities Coming Online Soon



NASHVILLE, TN  – Premier Parking announced today that new technology, made possible through an exclusive partnership with Metropolis, will make parking easier, safer and more consumer-friendly in Detroit.


This new wave of parking is made possible by new, proprietary technology created by Metropolis: an AI-powered autonomous commerce platform built to modernize parking and empower the future of mobility. Metropolis’ proprietary AI platform is unmatched in today’s parking industry.


“For customers, this takes the pain out of parking. For the industry, it is going to radically change the national parking landscape. This technology makes parking quicker, easier and safer by turning what used to be a difficult process into an effortless and fully touchless customer experience,” said Premier CEO Ryan Hunt. “It seems only fitting that Detroit, the motor city, is one of the first locations where our new technology is featured. This is truly ushering in a new era of parking, and we couldn’t be more excited to be at the forefront of the change.”


Premier deployed the new technology in April in their headquarters city of Nashville and then in Austin in July. Detroit now joins the list of early markets to receive this revolutionary technology.


With Metropolis’ technology, customers get access to a frictionless, checkout-free mobile experience; by quickly signing up one time before their first Metropolis parking session, they will have a touchless parking experience at any of the enabled locations from then on. Once enrolled, each time a customer pulls into a location, the computer vision technology immediately detects the customer’s arrival and triggers a text message confirming the start of their parking session.


When they leave the facility, customers simply drive out and are charged for the duration of their stay – no more looking for the payment kiosks, getting ticketed for expired time or paying for more time than they used. Subscription parking and validated parking will also be more seamless than ever, with the scan of a QR code or a tap on your phone granting weekly and monthly access.


The technology also locates guaranteed available parking, helping alleviate congestion in urban areas by taking cars off the road that are driving in circles looking for an open spot.


“With Premier as our partner, we are disrupting the traditional parking experience and empowering the future of urban mobility,” said Metropolis CEO Alex Israel. “Parking takes up 15 percent of urban landscapes in major metropolitan areas, so using space smarter makes a big difference – that’s exactly what we are doing with Premier.”


The technology is currently deployed at the Millennium Garage at 432 W Congress Street in Detroit, with additional sites across the city coming online soon. Ultimately, Premier plans to deploy Metropolis’ proprietary computer vision technology across its entire portfolio, which consists of 129,000+ parking spaces across 500+ parking programs in 50+ cities nationwide.



About Premier Parking

Premier Parking, founded in 2001 in Nashville, offers self-parking accommodations, valet and transportation services for commercial parking assets, hospitals, hotels and special events (private and public), and much more to offer full scope parking management services to businesses and asset owners throughout the country.


About Metropolis

Metropolis is an AI-powered autonomous commerce platform disrupting traditional city infrastructure to make way for modern mobility. Starting with vertically integrated parking technology and a frictionless, checkout-free mobile experience, Metropolis makes parking easier end-to-end. Founded by CEO Alex Israel, Metropolis launched in stealth in 2017 and recently released its mobile app to the public. The brand is rapidly scaling its platform across the U.S. this year, including: Los Angeles, New York City, San Francisco, Seattle, Austin, Nashville, Detroit and more.