“Stuff” or “the places we didn’t go” – Super Bowl and ParkNews.biz Feb 8th – 14th, 2022

February 14, 2022



“Stuff” or “the places we didn’t go” – Super Bowl and ParkNews.biz Feb 8th – 14th, 2022




“Remember… the Force will be with you. Always.” -Obi-Wan Kenobi


“You’re off to Great Places!
Today is your day!
Your mountain is waiting,
So… get on your way!”
― Dr. Seuss, Oh, the Places You’ll Go!


This Sunday Feb 13th, there was joy back in town as the city of Los Angeles.  LA Rams played in and won the Super Bowl LVI, here in Inglewood, CA at the spectacular Sofi Stadium, where 70,048 spectators, including hundreds of unmasked celebrities, were cheering, nail biting, laughing, eating and drinking and over all ,enjoying themselves on the chamber of commerce postcard, perfect weather day.


One of the best part of the Super Bowl telecasts, are always the commercials and the half time show.  The later, in my opinion was one of the best I have ever seen due to its simplicity and sincerity.  It was not the over the top Las Vegas spectacle, but hip hop concert honoring its roots of Campton.  Snoop Dog?  He is a legend and I could smell his presence 15 miles away.  Dr. Dre?  Made me think I should finally get my seat of beats.  And surprise appearance of 50 cents and his Dre produced “In da Club” made me hum “Go, shorty, It’s your birthday …” And Eminem and his “Loose Yourself” rocked!  I am thankful that missed the line from Dre about still not loving police and Eminem’s knee and what it meant to him.  Maybe he was praying?  Yet, we all can have an opinion and not get cancelled for it hopefully.


Then the former, the commercials: I don’t understand bitcoin so the floating QR code made me think my tv  on my internet were broken.  However, I enjoyed other commercials, especially the Alexa Read my Mind spot staring Starring real-life husband and wife Scarlett Johansson and Colin Jost.  The commercial’s irony, especially with the dinner party and the oysters, were fun.  One commercial, in particular, made me feel inspired and motivated.  It was the Expedia ad with Ewan McGregor.  Star Wars’ star starts with “We love stuff, and there is really some great stuff out there.  But I doubt if any of us look back at our lives and think, I wish I had gotten a little sportier looking SUV, or even a thinner tv, or found the trendiest scent … Do you think any of us look back at our lives and regret the things we didn’t buy? Or the places we didn’t go!”


Thus, in the words of Dr. Seuss, “Get on your way!  Your mountain is waiting.”


We have PIE 2022 just around the corner: Discover Reno and its beautiful surrounding areas including Lake Tahoe and Virginia City.  Most of all, meet your colleagues, make new friends and new deals.   Ask questions so you are not expected to read others’ minds like Amazon Alexa and learn and have fun.  Don’t regret the places you haven’t gone to.


It is the going that is more important than ever now.  It is the celebration, irony, togetherness and laughter.  John wrote a blog about the importance of awards.  Read more here: Feb 14, 2022 – Super Bowl: Awards are Important – JVH, Parking Today


And participate in this celebration, be it via nominating yourself or your colleagues or sponsorship of one of the categories.  Please, contact Marcy Sparrow at marcy@parkingtoday.com for more information.


And reach out to Brian Bullen, who has travelled the world, at brian@parkingtoday.com, to promote your company, your products and your presence at PIE 2022 via our PT magazine.


Let’s Go Parking Industry and Let’s Go America!  As this weekend Super Bowl has shown us, we are all ready to move forward!


Thank you.

Have a blessed weekend.


Astrid Ambroziak

Editor, ParkNews.biz

Creative Director

Parking Today

310 390 5277 ext 9