Spot Parking Partners With Athena Partners Strategy Group to Expand Digital Technologies Across U.S. Parking Industry

July 21, 2022

Spot Parking Partners With Athena Partners Strategy Group to Expand Digital Technologies Across U.S. Parking Industry




APSG, renowned for its nationwide network, to support Spot’s explosive expansion into cities, schools and airports


Spot Parking has announced a partnership with Athena Partners Strategy Group (APSG), a government relations and technology consultancy, to expand Spot’s smart parking and curb digitization management systems across the nation.

With offices in Denver, Los Angeles, Chicago and soon-to-be in Arizona, Spot Parking has developed a data platform enabling:

  • Digital inventory of parking assets
  • Real-time analysis of curb and garage utilization via tracking technology
  • Interactive parking guidance for users, directly to their phones
  • Intelligence for consolidating parking data from multiple sources

“As leaders in digitized parking platforms, Spot Parking has an unrivaled capacity to unify all parking occupancy and payment technologies in one source, optimizing a department’s ability to better manage mobility and parking assets,” said APSG Managing Partner Nick Stanton. “Spot’s unique offerings enable a seamless digital parking platform that uniquely solves problems both for the driver and the parking asset owner.”

APSG will support Spot’s fast-moving expansion with business development and strategic consulting services, including sales support, marketing support, network expansion, strategic partnerships and smart-city-bundling. APSG has built a trusted reputation in the parking, transportation, electric vehicle, sustainability and mobility industries for representing entities as they implement game-changing technology with cities, schools and airports nationwide.

“Athena is an innovator in the parking industry and sees the big picture for the future of mobility,” said Elizabeth Zealand, CEO of Spot Parking and former deputy secretary of transport of New South Wales. “Cities worldwide are looking to unlock the value of the curb for mobility, and that starts with digitization. Athena is a key partner in helping us communicate this value through their parking industry network.”

About Spot Parking

Spot Parking is an infra-tech company that develops smart parking and mobility solutions to provide cities, universities and airports with unified digital parking infrastructure for improved decision making and customer experience. More at

About Athena Partners Strategy Group

Leveraging a specialized network of partners, APSG is a governmental relations and technology consultancy guiding organizations in developing new business and launching solutions across parking, transportation, curb management, rideshare, law enforcement, public safety and sustainability sectors. More at


Media inquiries: 

Michelle McDonald, Business Development and Strategic Communications,