inSearchX and Strategic Vision have joined forces to create a new research platform that rewards consumers with gas cards
Parking customers to get gas cards sponsored by car manufacturers
inSearchX and Strategic Vision have joined forces to create a new research platform that rewards consumers with gas cards.
For over 30 years, market research firm Strategic Vision has conducted the New Vehicle Experience Study, which asks consumers about a vehicle they purchased, their likes, dislikes, and interest in other vehicles. Nearly every auto manufacturer utilizes the study to provide insight into consumer sentiment and vehicle ownership to guide marketing and product design decisions.
“Knowing the hearts and priorities of consumers is essential to helping provide the best tools to make decisions,” states Alexander Edwards, President of Strategic Vision. “We are excited to help ease some of the pains of the vehicle ownership experience in exchange for their thoughts and feelings about the vehicle they drive.”
Strategic Vision enlisted inSearchX and their Perpetual Search™ platform, AskOtto, to innovate the survey distribution and reach consumers when they are most engaged with their vehicles.
inSearchX adapted the survey to its platform to allow consumers to participate in SV surveys when parking, fueling or servicing their cars. Respondents are entered into a weekly gas card sweepstakes.
“It is exciting when a traditional program, one around for decades, can be reengineered and reimagined to create new opportunities and benefits for consumers. We are happy to be a part of this transformation,” said Eric Brown, CEO of inSearchX.
The survey will soon be available at thousands of gas pumps, parking lots, hotels, and more. Mr. Brown also stated his hope that a strong consumer response will expand the sweepstakes.
About Strategic Vision (www.strategicvision.com)
Strategic Vision (SV) is an international consulting and advisory service organization that utilizes their proprietary ValueCentered Psychology (VCP) which focuses on understanding and predicting advocacy, conquest, and loyalty according to customer’s personal values and decision-making structure. Since its incorporation in 1989, Strategic Vision has studied consumer and constituent decision-making in identifying consumers’ motivational hierarchies, including the values that shape perceptions and capture the customers’ emotional responses. SV and VCP provide organizations the critical understanding of consumer decision-making needed for an increasingly competitive landscape.
About inSearchX (www.insearchx.com) inSearchX operates a Perpetual Search™ technology platform called AskOtto. inSearchX solutions enable consumers to discover vehicles for sale and other automotive related products and services without having to navigate the internet. Through a network of online and offline affiliates consumers may activate a search for products of interest, dialogue about those products with the sponsoring retailer without the use of personal identifiable information. Their affiliate network reaches nearly 100 million consumers a month via patented parking software integration, wifi, gas pump, and retail locations, as well as, digital publisher integrations. To help consumers find the products they need, inSearchX provides a number of engagement tools like the AI powered AskOtto Quiz, to recommend best car deal for the individual consumer, and VES Sweepstakes to align consumer ownership with related discounts, and more. The result is consumer engagement over 80% and dialogue rates over 60%. To learn more: firstname.lastname@example.org