FC Dallas, ParkHub Strike Five-Year Partnership Agreement

March 08, 2023


FC Dallas, ParkHub Strike Five-Year Partnership Agreement



Charter MLS Club Expands Technology Agreement with Award-Winning Dallas Firm




March 7, 2023 (DALLAS) Iconic Major League Soccer club FC Dallas and ParkHub, a leader in parking software, hardware, and business intelligence solutions for the parking industry – have reached an agreement on an expanded partnership over the next five years.

FC Dallas fans will enjoy the benefits of our expanded partnership with the Dallas parking and payments technology firm, ParkHub, in 2023 and beyond. ParkHub hardware and software will help manage all parking at Toyota Stadium and all payment processing in and around the stadium, including ticket sales, parking, merchandise, and food & beverage sales. FC Dallas will utilize ParkHub’s mobile handheld point-of-sale device, Prime, to facilitate all onsite parking transactions. In addition, the team will use ParkHub’s business intelligence platform, Suite, to optimize gameday operations and the fan experience. In addition, ParkHub’s technology will support the FC Dallas youth soccer program.

ParkHub also recently earned recognition as a top integrated software vendor in the payments industry.

“We are excited to be working with ParkHub on delivering an improved parking experience for our fans on gameday,” said Dan Hunt, FC Dallas President. “Working with a local Dallas company that is an industry leader made this a smart decision for us, and we look forward to this partnership.”

While ParkHub supports parking operations across several major industry sectors, including municipalities, universities, and parks & recreation, the company has a long history and track record of success in making sports & entertainment entities more efficient and profitable while creating a better fan experience. Currently, over 70 percent of the National Football League, National Basketball Association, National Hockey League, and Major League Soccer use ParkHub’s hardware and software offerings.

ParkHub also recently earned recognition from the Electronic Transactions Association, the premier trade association serving the payments industry, as part of its inaugural group of the top integrated software vendors.

“We are proud to be a Dallas-based company, and it’s always been important to us to do everything we can to see our local pro sports franchises succeed both on and off the field,” said ParkHub Chief Revenue Officer Chris Elliston. “It is an honor and privilege to help support parking operations for the Cowboys, Mavericks, Rangers, and Stars, and we couldn’t be more thrilled to expand our partnership with FC Dallas. The expansion embodies the innovative spirit of Major League Soccer.”

FC Dallas, a charter club of MLS since 1996, last year, FC Dallas hosted nearly 300,000 fans across all MLS and US Open Cup matches.

Led by US Men’s National Team regulars Paul Arriola and Jesús Ferreira, FC Dallas opened the MLS season at Toyota Stadium on February 25th against Western Conference foe Minnesota United.

Media Contact:

Brian Castle
Marketing & Communications brian.castle@parkhub.com 919-360-9690