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Apple’s Jennifer Bailey to Keynote at TRANSACT

January 16, 2019



Apple’s Jennifer Bailey to Keynote at TRANSACT


January 16, 2019 – WASHINGTON, D.C. – The Electronic Transactions Association (ETA) today announced that Apple’s vice president of internet services, Jennifer Bailey, will deliver the keynote address at TRANSACT , the world’s largest payments technology event.  Bailey, who leads the Apple Pay team, will discuss how Apple is bringing customers and merchants an easy, convenient and secure payments experience. TRANSACT takes place April 30 – May 2, 2019, in the Mandalay Bay Convention Center, Las Vegas.

“Apple Pay has transformed our industry by enabling customers to pay using their favorite Apple devices,” said Jason Oxman, CEO, ETA. “With contactless sweeping the U.S. in 2019, we look forward to hearing from Jennifer about the latest mobile payments news and how Apple is creating new consumer experiences.”

“I’m thrilled to talk to the payments industry at TRANSACT,” said Bailey. “We have a great story to tell about how we are working to bring customers even better payment experiences in all aspects of their daily lives.”

Bailey led the launch of Apple Pay in 2014 to give customers an easier, faster and more secure way to pay using their iPhone, Apple Watch, iPad and Mac. Apple Pay is now active in 26 markets worldwide with over 5,200 banking partners. Apple Wallet supports customer loyalty program cards and contactless student ID cards at Duke, the University of Oklahoma, and the University of Alabama. Customers can also take public transit in 12 cities worldwide with Apple Wallet, including Tokyo, Beijing, Shanghai and London.

TRANSACT provides 4,000 attendees with a robust exhibit hall with more than 200 exhibitors, extensive networking events, and forward-looking educational sessions on the groundbreaking technologies, trends and policies shaping the payments industry.


Media Contact:

Laura Hubbard



About ETA

The Electronic Transactions Association (ETA) is the global trade association representing more than 500 payments and technology companies. ETA members make commerce possible by processing more than $21 trillion in purchases worldwide and deploying payments innovation to merchants and consumers.