BIG DATA and SMALL CITY
By Mitch Osur
I first really learned about Big Data at the PIE show 2016 in Las Vegas, It was talked about in a lot of the seminars I participated in. Then I was lucky enough in the exhibitor area of the show to connect with a company called Smarking. They said they could turn my parking data into useful and presentable information. WOW have they done a great job for the city of Aspen.
The big data has given me the ability to measure and graphically display, with data the exact results of the programs and initiatives I have worked on in Aspen. It has become significantly easier to communicate and prove our results to the public, city council, and the media on what Aspen’s goals are and why we made the changes that have been instituted.
The big data has helped the city of Aspen evaluate data and optimize price points and visually communicate goals and results to all interested stakeholders in the community. The data I review every day is hourly peak occupancy, peak occupancy, revenue by type, and duration.
I have been able to track real time results and compare those results against the stated goals I shared with city council.
Aspen has extreme seasonal demand for parking, with thousands of tourists driving in the summer season. In 2015 parking occupancy’s varied from around 50% occupied in the off-peak season and over 100% occupied in the busy summer months. With the help of big data I was able to convince City Council to try a 3 month test program in 2016 to manage the parking demand.
The policies put in place to help alleviate parking and traffic congestion included:
- Increase parking prices 50% only during the peak summer season in the downtown core
- Keep parking prices low in the parking garage and residential areas
- Started a FREE Downtowner door-to-door, on demand electric shuttle service
- Implement a Drive-Less campaign
- Promoted the use of We-Cycle, Aspen’s shared bike program
The goal was to
- Reduce car traffic coming into Aspen
- Cut down on congestion of cars in town
- Have no more than 90% parking occupancy in the Downtown core
- Increase transit, carpool, pedestrian and bicycle trips
- Encourage parking in the parking garage, Brush Creek Intercept lot and the residential zones
The 3 month test was carefully measured and results showed that the program went above expectations. Parking occupancy decreased during peak periods, making it easier for visitors to find a place to park. Parking turnover increased, revenue increased and more vehicles parking in the parking garage and in the residential area rather than the congested downtown core. In addition the number that really matters is that Aspen had one of its best retail and restaurant summers ever with sales tax revenue up over 20% for the summer months.
With the help of big data we were able to prove to City Council and the citizens that the plan worked exactly as laid out, we achieved all of the goals as rolled out. Because I was able to show City Council the data in real time is was easy to get City Council to adopt the new Parking prices for the future. We will now have 7 months of higher parking prices and 5 months of lower parking prices.
The next step for Aspen is to use the big data to go to real dynamic pricing and change the parking prices by day of the week and month of the year, with Smarking’s help I believe we can get the planned approved in the next 6 months.
For more information or details reach out to:
Parking Director, City of Aspen
INRIX’s Bryan Mistele Headlines 2016 NPA Convention
“Big Data: Connecting Cars, Parking & Transportation” Opens National Parking Conference September 20 in Atlanta
Washington, D.C. (May 26, 2016)—Bryan Mistele, co-founder, president & CEO of INRIX, will open NPA’s 2016 Convention & Exposition with a keynote session on Big Data: Connecting Cars, Parking & Transportation. This year’s NPA Convention will take place from September 19-22 at the Westin Peachtree Plaza and America’s Mart in Atlanta.
At the opening session on Tuesday, September 20 from 9:30-10:30 a.m., Mistele will deliver a compelling address about how big transportation data and on-board automobile data and apps will transform the parking experience for customers and parking operations. Participants will get insights into how to use data more effectively to make smarter decisions for their business and clients.
Immediately following the keynote session, Mistele will lead an interactive roundtable discussion on Technology, Transformation and Industry Change for a rare one-to-one Q&A session. ParkMe is sponsoring both the opening session and the roundtable.
“Bryan Mistele is a proven leader in technology and transportation issues, two key components to the present and future of the parking industry,” said NPA president Christine Banning, CAE. “Mistele’s dedication to research & technology bring key thought leadership to the industry as parking relies more heavily on technology and integrating with the larger transportation infrastructure.”
Prior to co-founding INRIX, Mistele was an executive at Microsoft, responsible for successfully building and managing four businesses within the company, including Microsoft’s Automotive, Mobile Services, Real Estate and Personal Finance/Investing business units. Prior to Microsoft, he worked at the Ford Motor Company.
Mistele has served as a member of the Bipartisan Policy Center’s National Transportation Policy Project, as a member of the United States Department of Transportation’s ITS Advisory Committee, and as a board member of the Intelligent Transportation Society of America. He currently serves on the board of the Discovery Institute, a leading think-tank in the Pacific Northwest. He holds a B.S. in computer engineering from the University of Michigan and an MBA from Harvard Business School.
To register, and for more information about this year’s NPA signature sessions and all convention education, go to npaconvention.org/2016.
About NPA: The National Parking Association is the nation’s leading parking trade group advancing the interests of the private and public sector in parking technology, sustainable mobility, certification, advocacy, research and education. Founded in 1951, NPA has more than 2,500 members and represents all facets of the parking industry. WeAreParking.org
Parkloco Is Transforming Parking Industry through Data Analytics
New parking data analytics startup announces its seed funding.
BOSTON, MA APRIL 14, 2016 – Across the United States, up to 30% of downtown congestion is caused by vehicles searching for parking spaces. This issue is not necessarily due to the lack of parking spaces but rather, inefficient data within the parking ecosystem. Parking facility owners and managers have tremendous opportunities to optimize their facilities’ performance through real-time data made available by Parkloco’s enterprise software.
Unlike most companies that are attacking the parking problem from the consumer end, Parkloco aims to optimize parking facility occupancy for operators, maximize revenue capture and performance for owners, and improve the overall parking experience for both parties.
The Brown University spin off parking startup based in Boston, today announced that they have raised an undisclosed Seed round of funding, lead by Raymond Chang from NXT Ventures and Jeff Xiong from 7 Seas Ventures. Additionally, top investors as well as industry experts are involved in this round including Joe Caruso (Bantam Group), Jere Doyle, Geoffrey Bernstein (Indicator Ventures) and Dreamit Ventures among others.
“While we have spent hundreds of thousands of dollars on parking hardware and software over the years, we have long been frustrated with the lack of quality reporting provided by the major revenue management systems. Parkloco has opened the door to real time data analytics by marrying the existing software and tailoring it to each of our facilities. The applications for this level of information are endless.”
The company is expanding its operations in the northeast and are currently working with some of the top national and regional operators to launch their service. The proceeds of this seed round funding will be targeted to launch and implement enterprise software solutions for parking owners and operators. Parkloco is establishing key strategic partnerships with various stakeholders across the parking and real estate industries to bring its B2B enterprise solutions.
DESIGNA at Intertraffic 2016 in Amsterdam
“The new Ease”
Kiel, 03/22/2016: Under the motto of “The new Ease”, DESIGNA is presenting innovative product solutions that make efficient parking management possible with new ease at Intertraffic in Amsterdam from 5th – 8th April.
“The new Ease” from DESIGNA: on the one hand, (and with an extremely user-friendly design), this involves new software interfaces for car park operators, and on the other hand the practical beacon-supported parking app “qinkk”, which makes the parking procedure considerably easier for car park customers.
Visitors to the specialist Intertraffic exhibition in Amsterdam will also discover how the “Private Cloud” from DESIGNA can revolutionise everyday work by helping to equip all connected car parks with the latest Web & App services by merely clicking. It also allows season parkers to renew their tickets on the web.
Just two of countless possibilities provided by “The new Ease” and the Private Cloud. All of this and more on the DESIGNA exhibition stand A03.302.
Contact: DESIGNA Verkehrsleittechnik GmbH Faluner Weg 3 24109 Kiel, Germany T + 49 431 5336-0; www.designa.com