Tag Archives for: Dialexa

Parking for the Big Game Sped up by Innovative Parking Platform from ParkHub.com developed by Dialexa using Verifone Technology

February 08, 2016

Record 1 Car Parked every 2 Seconds at The Big Game


Santa Clara, California, February 8th, 2016 — Dallas-based ParkHub.com’s new Prime parking system, recently launched in January 2015 and already used in over 7 venues worldwide, proved a big winner along with the Broncos in Sunday’s big game. The innovative parking platform was used to speed up parking at the big game, and with 75K people expected to attend game day it did just that. At peak time, 1 vehicle was processed every 2 seconds by the solution. PRIME is a mobile point of sale platform that validates any pre-purchased or reserved parking, records cash transactions, and facilitates credit card transactions.


“We were so excited to help Levi’s Stadium during this year’s Super Bowl”, said George Baker, Founder and President of Parkhub.com. “Our system is able to allow for pre-registration, but also super-fast processing when entering a lot, even if you are paying on the spot in real time.”   The system was developed by Dallas-based Dialexa, a product innovation company. All of the parking information is reported in real-time via an LTE network to a cloud based platform that operators can view from a laptop or a smartphone.


“We built Parkhub’s platform on the same technology stack as Walmart, so that it could scale to millions of transactions a second, and we were excited to see how it performed yesterday.” said Scott Harper, CEO and founder of Dialexa.


Verifone’s handheld mobile point of sale (mPOS) device—the Verifone e315—integrated with PRIME and was used by the event’s parking lot attendants to accept payments and validate (scan) barcodes on pre-purchased parking vouchers. The EMV and NFC enabled device from Verifone–the world’s leader in payments and commerce solutions—was chosen for its remarkable flexibility, which supports all types of payments—including EMV, NFC and mobile wallets—as well as integration across multiple platforms.

“Partnering with ParkHub.com and Dialexa, and supporting the PRIME platform, is truly exciting—especially considering the collaboration enhanced the merchant and user experience at an event as massive as the Super Bowl,” said Jennifer Miles, President of North America for Verifone. 


About Parkhub

ParkHub.com is a Dallas, Texas based technology company servicing the global parking industry vertical market. ParkHub.com’s mobile Point-of-Sale product, branded as “PRIME”, enables the acceptance of credit cards and bar-code validation in situ, real-time monitoring and reporting of all parking related operational functions. ParkHub.com’s SaaS and associated hardware allows planning and reporting of parking revenue, supports dynamic pricing, inventory availability and control, attendant assignments, and provides native apps for event center’s parking operations. A certified partner of Ticketmaster allow validation of Ticketmaster’s unique bar codes. Founded by Dallas’ parking industry veteran, George Baker, ParkHub.com has effectively fast-tracked traditional parking operations into the digital age. www.parkhub.com | @awesomeparking


About Dialexa

Dialexa provides end­-to-­end technology product development – from innovation consulting to visual and user interface design, to software and hardware development, to product and service launch. Dialexa develops for a wide array of technology platforms and frameworks including mobile, web, Internet of Things (IoT), wearables, and embedded devices. Learn more about Dialexa at w​ww.dialexa.com | @dialexa


About Verifone

Verifone is transforming everyday transactions into opportunities for connected commerce. We’re connecting payment devices to the cloud—merging the online and in-store shopping experience and creating the next generation of digital engagement between merchants and consumers. We are built on a 30-year history of uncompromised security with 29 million devices and terminals deployed worldwide. Our people are known as trusted experts that work with our clients and partners, helping to solve their most complex payments challenges. We have clients and partners in more than 150 countries, including the world’s best-known retail brands, financial institutions and payment providers. Verifone.com | (NYSE: PAY) | @verifone


Media Contacts:

For ParkHub.com

Jarrod Fresquez


(877) 417-7768 x 22


For Verifone

Alex Shorter


(770) 754-3608