Parker Technology Announces Newly Promoted VP of Marketing, Heidi Barber
Indianapolis, IN (January 16th, 2023) — Parker Technology recently announced the promotion of Heidi Barber to VP of Marketing, formerly Sr. Director of Marketing and Sales Ops.
“Heidi has been with Parker for four years and during that time has evolved and transformed our brand and our demand generation capabilities to a place where Parker Technology is regularly recognized as a market leader in the parking industry. Heidi has built a very capable team both inside and outside the organization to achieve some impressive results this year for Parker,” said Brian Wolff, President & CEO of Parker Technology. Additionally, “Heidi has been instrumental in putting the name Parker Technology on the parking map – I want to thank her for her efforts to date and I look forward to her continued success.”
In her time at Parker Technology, Heidi has developed an effective and ever-evolving marketing strategy for continued growth and momentum within the parking industry. A large portion of her efforts have been devoted to 1) building a strong and reputable brand, 2) iterating and refining a consistent digital marketing strategy, and 3) creating a robust content marketing engine. This multi-prong approach is the driving factor behind roughly 20% of all customer acquisition being sourced directly by demand generation.
Furthermore, in her sales operations role, Heidi has worked closely with the sales team over the years to develop an efficient sales process and best practices. In conjunction, she has championed the design and implementation of various Salesforce modules to drive effective business procedures across the organization.
Lastly, in 2022, Heidi successfully raised her personal profile as a leader in parking when she was recognized by the National Parking Association (NPA) in their 40 Under 40 Awards Program that spotlighted 40 of the brightest minds in parking under the age of 40. She also took a leadership position in Women in Parking (WIP) in 2022 as their Communications Committee Lead.
About Parker Technology
Parker Technology combines parking domain expertise, a flexible software platform and their professional customer service center, or your staff, to ensure customer problems are resolved efficiently, according to facility business rules. Parker helps its clients create a better customer experience, while collecting more revenue, keeping traffic moving, freeing up internal staff to focus on higher-priority on-site tasks and providing data and insights to run operations more effectively. Learn more at helpmeparker.com.
Kent King Joins Parker Technology as the New VP of Sales
[INDIANAPOLIS, IN, October 3, 2022—] Parker Technology announced today that Kent King has joined the team as the new VP of Sales. King comes with 7+ years of experience in the parking and mobility industry and over 16 years of B2B sales experience.
In Kent’s role at Parker, he will lead the sales department and will play a crucial role in continuing to expand and grow Parker Technology’s client base. Additionally, Kent will sit on the executive leadership team to help guide the future direction of the company.
“I feel fortunate to add a talent like Kent to our team. Kent brings industry knowledge, servant leadership and a quiet determination to win that aligns very well with our culture here at Parker Technology,” said Brian Wolff, President & CEO of Parker Technology.
About Parker Technology
For parking operators who have limited resources to manage intercom and inbound customer service calls, Parker Technology combines parking domain expertise, a flexible software platform and a professional customer service center to ensure customer problems are resolved efficiently and according to each facility’s business rules. Parker helps clients create a better customer experience, while collecting more revenue, keeping traffic moving, freeing up internal staff to focus on higher-priority on-site tasks, and gathering data insights to run operations more effectively. Learn more at www.helpmeparker.com.
Parker Technology Partners with Greenleaf Hospitality Group in Kalamazoo, MI
Indianapolis, IN—Parker Technology, the leading provider of parking customer service, has successfully been providing 24/7 customer support for the Radisson Plaza Hotel in Kalamazoo, MI since September. With Parker’s customer service platform, guests and visitors to the Radisson Plaza Hotel can immediately reach a Parker Technology customer service representative if they experience problems when entering or exiting the hotel garage. Parker’s call buttons are integrated into all of the hotel’s parking payment kiosks to provide instant access to their cloud-based platform, and thus a connection to their customer service reps. The Radisson Plaza Hotel is owned and operated by Greenleaf Hospitality Group.
“Greenleaf Hospitality Group (GHG) was excited to identify Parker Technology as a solution provider within the Parking Access and Revenue Control (PARC) world that focused on the Customer Care challenges that a parking operation can present to both our parking guests and our PARC operator team. Due to the breadth of clients Parker Technology partners with, we are leaning on them as experts in this space to collaborate with us to provide the best solutions for our parking guests. It is not a one and done conversation either, we are routinely monitoring Parker’s customer service reps’ recorded interactions with our parking guests to identify ways to continuously improve the experience for everyone involved. We are learning and discussing what works and what does not, as well as how to prevent certain types of issues from arising in the future. Parker Technology listens to us as a partner as we tackle the opportunities together; they are truly an extension of our own customer service team. We are excited to see their business model grow and be part of the story to develop a new standard of PARC related Customer Care through ongoing continuous improvement, engagement and passion for the customer!” – GHG’s PARC Experience Task Force
In today’s increasingly automated parking industry, customer support platforms often provide the sole connection between parkers and trained professionals who can help solve common problems related to paying for parking or entering and exiting garages. Each year, parkers across the US reach out to customer service professionals via call buttons at least 85 million times. This statistic is extrapolated from the Parker Technology platform, which also records and analyzes data about each call to determine which issues are most common and help hotel administrators better manage their parking resources.
“We are delighted to be partnering with Greenleaf Hospitality Group to offer customer support to the Radisson Plaza Hotel’s parking patrons and guests,” said Brian Wolff, president and CEO of Parker Technology. “A hotel’s parking garage is often the first experience a guest has at a hotel, and our parking customer service platform can have a vital role in guest satisfaction. We are proud that Greenleaf Hospitality Group has entrusted their guests’ satisfaction to us.”
Greenleaf Hospitality Group (GHG) is comprised of Radisson Plaza Hotel, Wings Event Center, Wings West and several outlets located in each. GHG aims to make a positive impact on the greater Kalamazoo community by providing premier establishments of dining, hospitality, and entertainment. Learn more at greenleafhospitalitygroup.com.
Parker Technology is a fast-growth tech-led software and services company that provides parking facilities with a premium customer experience, by helping resolve issues for parking guests when they fail in the face of automated payment kiosks. Parker’s patient, well-informed customer service specialists answer and resolve intercom “help” calls 24/7, and boasts being the only company in the parking industry that can deliver this service with face-to-face, two-way video communication. Putting this personal, human touch back into an automated situation enhances the customer experience, provides metrics to improve operational efficiencies, increases successful payments and outcomes and ensures customer service calls are answered. Learn more at www.helpmeparker.com.
Parker Technology Welcomes Heidi Barker to the Team
INDIANAPOLIS, IN – Heidi Barker joined the Parker Technology team in January as the new Director of Marketing. In this role, Barker is focusing on further establishing Parker Technology as an industry leader and will help catapult the company to the next level, working closely with sales and business development.
Heidi comes with 6 years B2B marketing experience, formerly in the concrete construction industry. She is known for her expertise at implementing marketing automation processes, developing effective inbound strategies,adeptness at establishing and growing a brand, and her creative execution in the areas of lead nurturing, content creation and event management.
“Heidi’s experience will be invaluable as we spread the word about all of our happy customers and how we drive business results,” said Brian Wolff, President & CEO of Parker Technology.
Parker Technology will be at PIE in Chicago next week as an exhibitor, and as a sponsor of the Technical Innovation Award at the 2019 Parking Today Awards. Stop by booth #605 to meet the team or say hello at the Awards Breakfast on Tuesday morning.
Parker Technology delivers a turnkey solution for improving the parking experience, by providing the hardware, softwareand call center service support necessary for parking facilities to offer a full-fledged, premium customer experience. Parker Technology utilizes patented two-way video intercoms that enable guests of parking facilities to connect and speak face-to-face with a remote attendant via live HD video whenever the “help” button is pressed. Trained specialists in the Parker 24/7 Call Center respond to guest issues per the exact instructions of the facilities served. As the parking industry’s only operator-independent call center, Parker Technology delivers a rich customer experience that puts the human touch back into parking, bridging the gap between human failure and automation.
Want to learn more? Watch this 90-second signature video at www.HelpMeParker.com.
Media access to the Parker 24/7 Call Center, as well as, live or recorded interview requests can be arranged. Photography and video samples of two-way video calls are also available upon request. Please call 800.923.2704 or email firstname.lastname@example.org more information.
Parker Video Intercoms providing call center backup to One Parking during Hurricane Matthew disaster
(Miami, October 12, 2016) Parker Video Intercoms is playing a key role for One Parking, a national parking operator based in South Florida, who had to evacuate staff in the path of Hurricane Matthew.
Parker’s two-way video intercoms are installed in numerous parking facilities managed by One Parking in Florida including high profile locations The Courthouse Commons and City Place lifestyle center in West Palm Beach. During the storm, the Parker 24/7 Call Center in downtown Indianapolis answered all ‘help’ calls for parking customers affected by the emergency evacuation as well as properties in other areas of the country that typically call into One Parking’s Florida command center.
The Parker 24/7 Call Center answers more than 18,000 parking request “help” calls a month from garages around the United States. One Parking operates their own call center using Parker’s SaaS-based Call Center Software. Leveraging Parker’s Indy-based team to take the calls during Hurricane Matthew saved One Parking significant expense and demonstrated the power of Parker Video Intercom’s technology and call center services as an integrated, turn-key solution.
Parking management companies such as One Parking are installing Parker Video Intercoms in their facilities to upgrade the customer experience by replacing old-school audio-only intercoms with twoway, face-to-face video. In an age where parking facilities are shifting to automation, a friendly interaction is difficult to achieve through the traditional intercom experience. Parker has grown more than 150% year-over-year as a result.
Parker’s patented Video Intercom Platform enables customers to connect and speak face-to-face via live HD video with a remote attendant when they press the “help” button. The company announced raising $500,000 in capital earlier this year. Want to learn more? Watch a 2-minute how-it-works demo video at www.HelpMeParker.com.
Parkeon to Showcase New Smart City Solutions at IPI 2016
Nashville, TN – May 16, 2016 – The exhibit hall at the 2016 International Parking Institute Conference & Expo opens Wednesday, May 18 and Parkeon is ready to demonstrate the latest in smart city solutions to the thousands expected to attend. Well known worldwide for its pay station technology and Whoosh! mobile payment app, Parkeon’s focus at this year’s IPI Expo is to showcase a multitude of new digital services that will have an positive impact on parking operations, traffic congestion, air quality, and the economic health of downtown areas.
The Parkeon Smart Center will contain demonstrations of many new back-end services to help municipalities and parking operators be more efficient and optimize revenues. Key components of the Smart Center are Parkeon’s next generation back-office reporting tool – Analytics – and a recently developed web based E-Permitting tool.
For cities looking to help drivers find parking quickly and reduce pollution downtown, Parkeon is presenting its Path to Park on and off-street guidance app and a new pollution monitoring service in partnership with BreezoMeter.
Parkeon believes that it is important to involve the local shop and restaurant owners in downtown parking operations. With this in mind, Parkeon will be showcasing its merchant couponing, advertising, and validation codes programs at the IPI Expo. These dynamic services allow merchants to generate additional revenue while giving cities the ability to provide more benefits to drivers and pedestrians.
“We are excited to demonstrate that we have made a successful transition from a hardware manufacturer to a true digital solutions provider,” said Benoit Reliquet, President Parkeon, Inc. “We have spent a lot of effort in developing tools that solve real citywide problems and the IPI Expo gives us a great platform to share these solutions with key parking professional across the United States.”
Parkeon’s can be found at booth #705 at this year’s IPI Conference & Expo which is being held at the Gaylord Opryland Resort and Convention Center in Nashville, TN.
For more information on Parkeon, please visit www.parkeon.us.
Parkeon is a key player in the sector of urban mobility. By providing a single offer encompassing parking management solutions and ticketing solutions for public transport, Parkeon is now present in 55 countries and is accelerating its growth in emerging markets such as Eastern Europe, Russia, Asia, Latin America and North Africa. Parkeon’s capacity for continuous innovation is demonstrated every day. Systems and equipment provided by Parkeon facilitate management and mobility in more than 3,500 cities. Parkeon employs over 1,000 employees worldwide and achieved revenues of over $240 million in 2015.
For more information visit www.parkeon.us
Parking Tech Start-up Reaches $1.7M in Funding, Adds New CEO
(INDIANAPOLIS, March 23, 2016) Parker Technology LLC, an innovator in the parking industry helping garages deliver a premium customer experience via two-way HD video and a 24/7 call center, announced two significant milestones today that will fuel the firm’s rapid growth and development. The Indianapolis-based technology start-up raised an additional $500,000 in cash from existing investors (pushing its total capital raised to $1.7M) and has hired an experienced tech entrepreneur as CEO.
Parker will use the funding to grow the sales force, improve supply chain reliability and expand to new markets as garages look to upgrade from voice-only intercoms to fully interactive video intercom technology.
Leading the charge will be Brian Wolff, who has been named President & CEO after serving in a consulting role since July of 2015. Wollf is a seasoned tech executive who has helped fund more than 30 tech companies through angel funds Gravity Ventures, xCap Angels and Momentum Ventures. He has been hired to accelerate the company’s strong growth and expand strategic partnerships.
“I’m excited about the potential we have to revolutionize parking customer service with technology,” said Wolff. “Automation has removed many opportunities for customers to interact with a human. As a result, customer service is suffering. Parker’s patented platform gives us an incredible opportunity for operators and facility owners to bring the human touch back into their customer experience.”
Millennials are driving this trend; they prefer self-service until something goes wrong. “When an issue arises, they value prompt, personal attention and Parker delivers that by providing a live customer service agent via our two-way HD video intercom interface,” said Wolff.
Prior to joining Parker, Wolff consulted to several other organizations, including Purdue Research Foundation, where, he was an Entrepreneur-in-Residence (EIR) at The Foundry. In 2006, he co-founded Bluelock, Indiana’s fastest growing private company in 2010, with four other Indiana tech entrepreneurs. Before that Wolff held consulting and sales leadership positions with IMS Health (NYSE: IMS) and Johnson & Johnson (NYSE: JNJ).
Parker’s patented Video Intercom Platform enables customers in garage and lot parking facilities to connect and speak face-to-face via live HD video with a remote attendant when they press the “help” button. For facilities that have eliminated on-premise staff for automated technology, Parker gives guests a rich customer experience that puts the human touch back into parking. The solution includes custom video hardware, a SaaS-based call center management software and a 24/7 Call Center to handle calls.
Watch a 2-minute how-it-works demo video at www.HelpMeParker.com