MARKET LAUNCH CONUNDRUM FOR AUTONOMOUS-‘DRIVERLESS’ VEHICLES
This session at PIE 2017 will review the ‘state of the technology’ of Autonomous-‘Driverless’ Vehicles/ADV from the parking industry’s perspective. This overview evaluates ADV technology based on expert opinion and provides a basic framework for analysis of the issue going forward. Particular emphasis is placed on details of how and why ADV is expected to work versus the reality of today’s market place.
A principal question, beyond the status of the emerging Federal regulatory framework, will be addressed: To what extent positive externalities created by ADV technologies in terms of life- saving potential will create a market failure for the system?
Presented by : Dale Denda, Director of Research, Parking Market Research Company
Mr. Denda co-founded PMRC over 25 years ago, The company is a uniquely positioned market research organization devoted solely to providing real time market intelligence and the study of trends, activity and quantification of the U.S. parking market.
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