Tag Archives for: Premier Parking

Mobile Commerce Pioneer Metropolis Acquires Best-in-Class Parking Operator Premier

March 31, 2022

Mobile Commerce Pioneer Metropolis Acquires Best-in-Class Parking Operator Premier

ParkingIntegrated Company Operates 600+ Parking Facilities

 

 

 

LOS ANGELES, Ca  – Metropolis Technologies, the developer of advanced technology for mobile commerce, today announced the acquisition of Premier Parking. The combined company will operate as Metropolis and employ nearly 2,000 staff. The merger will expand the network of Metropolis-powered facilities to more than 600 garages and lots in nearly sixty cities with more than 130,000 parking spaces.

“Wherever you’re going, and however you get there, we believe the journey should be remarkable,” said Alex Israel, co-founder and Chief Executive Officer of Metropolis Technologies. “Where some see a garage, we see infrastructure waiting to be connected that can be so much more. This partnership will dramatically expand the reach of the solutions we provide for our members, local businesses, and real estate partners.”

Los Angeles-based Metropolis’ advanced technology enables a seamless, checkout-free experience, putting an end to fumbling with credit cards and lost tickets – starting with parking. Metropolis’ technology also powers speedy, hassle-free validation for thousands of local businesses. Nashville-based Premier was an early adopter of Metropolis’ technology, which since 2021 has been deployed across most of the Premier portfolio. More than one million members are enrolled with Metropolis.

“By joining forces with Metropolis, we solidify our position at the forefront of innovation in the parking industry and together can conquer new areas of commerce,” said Ryan Hunt, previously Chief Executive Officer of Premier Parking and now Chief Operating Officer of Metropolis Technologies. “Premier

was first out of the gate to use Metropolis’ technology to turn the parking facilities of yesterday into connected mobility infrastructure. We are excited to build on that success and match our expertise to Metropolis’ best-in-class technology.”

The integrated company will operate headquarters in both Los Angeles and Nashville. The acquisition is effective immediately and deployment of Metropolis technology and branding across the network is ongoing.

Press contact for Metropolis – press@metropolis.io

 

www.metropolis.io

Premier Parking Radically Changing the Parking Landscape of Kansas City with Revolutionary New Technology

January 03, 2022

 

Premier Parking Radically Changing the Parking Landscape of Kansas City with Revolutionary New Technology

 

 

 

NASHVILLE, TN  – Premier Parking announced today that they are bringing their innovative, new Metropolis-enabled touchless parking technology to Kansas City. This makes Kansas City one of a select number of cities across the country to get the new technology.

 

Premier first deployed the new Metropolis technology in April of this year in their headquarters city of Nashville and has since been rolling it out in key markets across the U.S. In the first six months since activation, Premier has already seen 600,000+ customers sign up to use the Metropolis technology, and over 1,000,000 touchless transactions have been processed to date. The technology has won many consumers over as it makes parking easier, safer and more consumer-friendly.

 

“We are beyond excited to bring the Metropolis technology to Kansas City,” said Premier CEO Ryan Hunt. “Touchless parking is the future of the industry, but we knew from the outset that Kansas City would be a strong early market that would really embrace the innovation. Drivers will no longer see parking as a headache but rather an easy, safe and more modern experience. This is truly a new era of parking.”

 

With Metropolis’ technology, customers get access to a frictionless, checkout-free mobile experience. By quickly signing up one time before their first Metropolis parking session, they can enjoy the same touchless parking experience at any of the enabled locations from then on, whether they’re at home in Kansas City or visiting Nashville, Detroit, Houston, Austin or another city with Metropolis-enabled lots. Once enrolled, each time a customer pulls into a location, computer vision technology immediately detects the customer’s arrival and triggers a text message confirming the start of their parking session.

 

When they leave the facility, customers simply drive out and are charged for the duration of their stay – no more looking for the payment kiosks, getting ticketed for expired time or paying for more time than they used. The hassles of parking are behind us. Subscription parking and validated parking will also be more seamless than ever, with the scan of a QR code or a tap on your phone granting weekly and monthly access.

 

The Lightwell Garage, located at 1100 Main Street, is the first to be outfitted with this new technology with 3Y Garage, located at 300 Wyandotte Street, due next. Both are centrally located, allowing easy access to restaurants, hotels and major venues like T-Mobile Center and the City Market.

 

“With Premier as our partner, we are disrupting the traditional parking experience and empowering the future of urban mobility,” said Metropolis CEO Alex Israel. “Parking takes up 15 percent of urban landscapes in major metropolitan areas, so using space smarter makes a big difference – that’s exactly what we are doing with Premier.”

 

Ultimately, Premier plans to deploy Metropolis’ proprietary computer vision technology across its entire portfolio, which consists of 129,000+ parking spaces across 500+ parking programs in 50+ cities nationwide.

 

About Premier Parking

Premier Parking, founded in 2001 in Nashville, offers self-parking accommodations, valet and transportation services for commercial parking assets, hospitals, hotels and special events (private and public), and much more to offer full scope parking management services to businesses and asset owners throughout the country. www.premierparking.com

 

About Metropolis

Metropolis is an AI-powered autonomous commerce platform disrupting traditional city infrastructure to make way for modern mobility. Starting with vertically integrated parking technology and a frictionless, checkout-free mobile experience, Metropolis makes parking easier end-to-end. Founded by CEO Alex Israel, Metropolis launched in stealth in 2017 and recently released its mobile app to the public. The brand is rapidly scaling its platform across the U.S. this year, including: Los Angeles, New York City, San Francisco, Seattle, Austin, Nashville, Detroit and more. www.Metropolis.io

 

Premier Parking: 600,000+ Customers Sign Up to Try Revolutionary, New Parking Technology in First Few Months

December 08, 2021

 

 

 

 

600,000+ Customers Sign Up to Try Revolutionary, New Parking Technology in First Few Months

 

 

More than One Million Transactions Processed To Date

 

Early Adoption Rate for Metropolis-Powered Parking on Par with and Exceeding Initial Rollout of Other Tech Platforms

 

 

NASHVILLE  – Premier Parking announced today that more than 600,000 of its customers have signed up to use their new parking technology made possible through an exclusive partnership with Metropolis. Customer use has resulted in more than one million transactions processed to date. These numbers are made even more remarkable given that Premier launched the new technology in late April of this year.

The proprietary technology created by Metropolis is an AI-powered autonomous commerce platform built to modernize parking and empower the future of mobility. After signing up, anytime a customer pulls into a location, computer vision technology detects the customer’s arrival and triggers a text message confirming the start of their parking session. When done, customers simply drive out and are charged for the duration of their stay – no more looking for the payment kiosks, getting ticketed for expired time or paying for more time than they used. Subscription parking and validated parking will also be more seamless than ever, with the scan of a QR code or a tap on your phone granting weekly and monthly access.

“We knew our customers were going to fall in love with this new technology. It makes parking so much easier, safer and frankly far more enjoyable than it’s ever been before,” said Premier CEO Ryan Hunt. “But we have been blown away by how excited our customers are with this ‘new way of parking.’ Truth be told, our early adoption rates are on track to beat so many other technology platform rollouts. That tells me we’re onto something that is truly going to revolutionize the way people think about parking for years to come.” “We founded Metropolis with the mission to create mobility solutions for the transportation needs of cities around the country,” said Alex Israel, Metropolis Founder & CEO. “I am humbled to see the platform already make a difference in people’s lives, and we’re excited to keep building with Premier and facilitate even more remarkable experiences. We’re just getting started.”

Premier first deployed the new technology in its headquarters city of Nashville and has since rolled out to several major markets including Austin, Charlotte, Cleveland, Denver, Detroit, Houston, Kansas City and St. Louis among others. They will eventually deploy Metropolis’ proprietary computer vision technology across
its entire portfolio, which consists of 130,000+ parking spaces across 500+ parking programs in 50+ cities nationwide.

Premier and Metropolis are not only teaming up to rollout the new frictionless, checkout free mobile experience in parking facilities around the country, they’re also working to build strategic partnerships to further enhance the parking experience – making finding, accessing and paying for parking seamless.

Premier Parking is one of the country’s leading parking management companies with facilities across the U.S. Premier operates and manages facilities for a wide range of industries using its unparalleled customer service, innovative solutions and technology-focused approach to bring great benefits to its partners. The technology they are deploying is enabled by Metropolis, a leading technology innovator who pioneered the A1-powered autonomous commerce platform being rolled out nationwide by Premier.

About Premier Parking:

Premier Parking, founded in 2001 in Nashville, offers self-parking accommodations, valet and transportation services for commercial parking assets, hospitals, hotels and special events (private and public), and much more to offer full scope parking management services to businesses and asset owners throughout the country. www.premierparking.com

About Metropolis:

Metropolis is an AI-powered autonomous commerce platform disrupting traditional city infrastructure to make way for modern mobility. Starting with vertically integrated parking technology and a frictionless, checkout-free mobile experience, Metropolis makes parking easier end-to-end. Founded by CEO Alex Israel, Metropolis launched in stealth in 2017 and recently released its mobile app to the public. The brand is rapidly scaling its platform across the U.S. this year, including Los Angeles, New York City, San Francisco, Seattle, Austin, Nashville, Detroit and more. www.Metropolis.io

Premier Parking Announced as Official Valet and Support Services Provider for UCHealth

October 21, 2021

 

 

 

Premier Parking Announced as Official Valet and

Support Services Provider for UCHealth

 

 

NASHVILLE – Premier Parking is proud to announce that it has been selected as the official provider of valet and other support services for the UCHealth network of hospitals.

 

Premier Care, Premier’s healthcare division, commenced valet, enforcement, and shuttle operations on August 23, 2021, at nine hospitals in the UCHealth network. These hospitals include:

 

 

  • The University of Colorado Hospital
  • Highlands Ranch Hospital
  • Longs Peak Hospital
  • Poudre Valley Hospital
  • Harmony Medical Campus
  • Medical Center of the Rockies
  • Greeley Hospital
  • Memorial Hospital Central
  • Memorial Hospital North

 

 

“It’s an honor to be selected by UCHealth as the system-wide provider of valet and other related support services,” said Premier’s Vice President of Healthcare Operations, Nate Sposato. “Our two organizations are closely aligned on the vision to deliver an exceptional patient experience through new technology offerings, cultivating and hiring top talent, and implementing Premier’s best practices. This exciting partnership brings nearly 200 new associates into our organization and adds to Premier’s position as one of the top healthcare parking providers in the country.”

 

Premier Parking opened its first Colorado locations in 2017. The UCHealth partnership marks the beginning of Premier Care’s healthcare portfolio in Colorado. The addition of these facilities allows for Premier to expand its presence outside of the Denver metro area to include cities such as Loveland, Colorado Springs, Fort Collins, Longmont and Greeley.

 

With a focus on patient care and furthering the future of medicine, it is no surprise that UCHealth is well respected in the Colorado community. The University of Colorado Hospital, located on the Anschutz Medical Campus in Aurora, is ranked #1 in the state by U.S. News and World Report.

 

“After an extensive national search, we are thrilled to partner with Premier. Our organizations have the opportunity to positively impact more than 1 million patients, visitors and staff each year through an outstanding parking, shuttle and valet experience. As a national leader in patient experience and innovation, we are confident Premier will transform our parking experience to be a highlight when visiting a UCHealth facility,” said UCHealth’s System Vice President of Support Services, Rob Portwood.

 

The enormous responsibly of creating the best first and last impression for patients and visitors across the UCHealth network is one that the Premier Care team takes very seriously. Premier is honored to be an extension of the healthcare facilities that provide award-winning care for hundreds of thousands of Colorado residents.

 

Premier Care currently provides various services for healthcare facilities in 17+ states across the country. For more information on Premier Care’s services visit premierparking.com.

 

About Premier Parking

Premier Parking, founded in 2001 in Nashville, offers self-parking accommodations, valet and transportation services for commercial parking assets, hospitals, hotels and special events (private and public), and much more to offer full scope parking management services to businesses and asset owners throughout the country. www.premierparking.com

 

About UCHealth

UCHealth is an innovative, nonprofit health system that delivers the highest quality medical care with an excellent patient experience. UCHealth includes 26,000 employees, 12 acute-care full-service hospitals and hundreds of physicians across Colorado, southern Wyoming and western Nebraska. With University of Colorado Hospital on the CU Anschutz Medical Campus as its academic anchor and the only adult academic medical center in the region, UCHealth is dedicated to providing unmatched patient care in the Rocky Mountain West.

 

 

Premier Parking Introduces Revolutionary Parking Innovation in Houston

October 12, 2021

 

Premier Parking Introduces Revolutionary Parking Innovation in Houston

 

 

 

In Partnership with Metropolis, Premier Rolls Out New Touchless Parking Technology Across the City

 

NASHVILLE, TN  – Premier Parking announced today that new technology, made possible through an exclusive partnership with Metropolis, will make parking easier, safer and more consumer- friendly in Houston.

This new wave of parking is made possible by new, proprietary technology created by Metropolis: an AI- powered autonomous commerce platform built to modernize parking and empower the future of mobility. Metropolis’ proprietary AI platform is unmatched in today’s parking industry.

“For customers, this takes the pain out of parking. For the industry, it is going to radically change the national parking landscape. This technology makes parking quicker, easier and safer by turning what used to be a difficult process into an effortless and fully touchless customer experience,” said Premier CEO Ryan Hunt. “We’re excited to be rolling out Metropolis technology in the bustling city of Houston, where we know drivers will appreciate the ease of parking with us regardless of whether they are running to work, grabbing groceries, or heading out for an evening on the town. This is truly ushering in a new era of parking, and we couldn’t be more excited to be at the forefront of the change.”

Premier deployed the new technology in April in their headquarters city of Nashville, and has since rolled it out in Austin and Detroit among other markets. Houston now joins the list of early cities to receive this revolutionary technology.

With Metropolis’ technology, customers get access to a frictionless, checkout-free mobile experience; by quickly signing up one time before their first Metropolis parking session, they will have a touchless parking experience at any of the enabled locations from then on. Once enrolled, each time a customer pulls into a location, the computer vision technology immediately detects the customer’s arrival and triggers a text message confirming the start of their parking session.

When they leave the facility, customers simply drive out and are charged for the duration of their stay – no more looking for the payment kiosks, getting ticketed for expired time or paying for more time than they used. Subscription parking and validated parking will also be more seamless than ever, with the scan of a QR code or a tap on your phone granting weekly and monthly access.

The technology also locates guaranteed available parking, helping alleviate congestion in urban areas by taking cars off the road that are driving in circles looking for an open spot.
“With Premier as our partner, we are disrupting the traditional parking experience and empowering the future of urban mobility,” said Metropolis CEO Alex Israel. “Parking takes up 15 percent of urban landscapes in major metropolitan areas, so using space smarter makes a big difference – that’s exactly what we are doing with Premier.”

The technology is currently deployed at the following sites in Houston, with additional sites across the city coming online soon:

  • Woman’s Hospital of Texas, 7900 Fannin St
  • Saks Garage, 625 Fannin St
  • 1102 Preston StUltimately, Premier plans to deploy Metropolis’ proprietary computer vision technology across its entire portfolio, which consists of 129,000+ parking spaces across 500+ parking programs in 50+ cities nationwide.

About Premier Parking

Premier Parking, founded in 2001 in Nashville, offers self-parking accommodations, valet and transportation services for commercial parking assets, hospitals, hotels and special events (private and public), and much more to offer full scope parking management services to businesses and asset owners throughout the country. www.premierparking.com

 

About Metropolis

Metropolis is an AI-powered autonomous commerce platform disrupting traditional city infrastructure to make way for modern mobility. Starting with vertically integrated parking technology and a frictionless, checkout-free mobile experience, Metropolis makes parking easier end-to-end. Founded by CEO Alex Israel, Metropolis launched in stealth in 2017 and recently released its mobile app to the public. The brand is rapidly scaling its platform across the U.S. this year, including: Los Angeles, New York City, San Francisco, Seattle, Austin, Nashville, Detroit and more. www.Metropolis.io

Premier Parking Rolls Out Revolutionary New Parking Technology in Detroit

October 07, 2021

 

 

 

 

Premier Parking Rolls Out Revolutionary New Parking Technology in Detroit

 

 

In Partnership with Metropolis, Premier Features New Technology

in Downtown Millennium Garage, More Facilities Coming Online Soon

 

 

NASHVILLE, TN  – Premier Parking announced today that new technology, made possible through an exclusive partnership with Metropolis, will make parking easier, safer and more consumer-friendly in Detroit.

 

This new wave of parking is made possible by new, proprietary technology created by Metropolis: an AI-powered autonomous commerce platform built to modernize parking and empower the future of mobility. Metropolis’ proprietary AI platform is unmatched in today’s parking industry.

 

“For customers, this takes the pain out of parking. For the industry, it is going to radically change the national parking landscape. This technology makes parking quicker, easier and safer by turning what used to be a difficult process into an effortless and fully touchless customer experience,” said Premier CEO Ryan Hunt. “It seems only fitting that Detroit, the motor city, is one of the first locations where our new technology is featured. This is truly ushering in a new era of parking, and we couldn’t be more excited to be at the forefront of the change.”

 

Premier deployed the new technology in April in their headquarters city of Nashville and then in Austin in July. Detroit now joins the list of early markets to receive this revolutionary technology.

 

With Metropolis’ technology, customers get access to a frictionless, checkout-free mobile experience; by quickly signing up one time before their first Metropolis parking session, they will have a touchless parking experience at any of the enabled locations from then on. Once enrolled, each time a customer pulls into a location, the computer vision technology immediately detects the customer’s arrival and triggers a text message confirming the start of their parking session.

 

When they leave the facility, customers simply drive out and are charged for the duration of their stay – no more looking for the payment kiosks, getting ticketed for expired time or paying for more time than they used. Subscription parking and validated parking will also be more seamless than ever, with the scan of a QR code or a tap on your phone granting weekly and monthly access.

 

The technology also locates guaranteed available parking, helping alleviate congestion in urban areas by taking cars off the road that are driving in circles looking for an open spot.

 

“With Premier as our partner, we are disrupting the traditional parking experience and empowering the future of urban mobility,” said Metropolis CEO Alex Israel. “Parking takes up 15 percent of urban landscapes in major metropolitan areas, so using space smarter makes a big difference – that’s exactly what we are doing with Premier.”

 

The technology is currently deployed at the Millennium Garage at 432 W Congress Street in Detroit, with additional sites across the city coming online soon. Ultimately, Premier plans to deploy Metropolis’ proprietary computer vision technology across its entire portfolio, which consists of 129,000+ parking spaces across 500+ parking programs in 50+ cities nationwide.

 

 

About Premier Parking

Premier Parking, founded in 2001 in Nashville, offers self-parking accommodations, valet and transportation services for commercial parking assets, hospitals, hotels and special events (private and public), and much more to offer full scope parking management services to businesses and asset owners throughout the country. www.premierparking.com

 

About Metropolis

Metropolis is an AI-powered autonomous commerce platform disrupting traditional city infrastructure to make way for modern mobility. Starting with vertically integrated parking technology and a frictionless, checkout-free mobile experience, Metropolis makes parking easier end-to-end. Founded by CEO Alex Israel, Metropolis launched in stealth in 2017 and recently released its mobile app to the public. The brand is rapidly scaling its platform across the U.S. this year, including: Los Angeles, New York City, San Francisco, Seattle, Austin, Nashville, Detroit and more. www.Metropolis.io

As Part of 20th Anniversary Celebrations, Premier Parking to Offer Free Month of Parking for 20 Customers

September 22, 2021

 

 

 

 

As Part of 20th Anniversary Celebrations, Premier Parking

to Offer Free Month of Parking for 20 Customers

 

 

 

 

Special Giveaway is First of Many Engagements Set for 20th Year

 

 

 

NASHVILLE (September 21, 2021) – Premier Parking announced today a special giveaway as part of its 20th Anniversary celebrations. To say thank you to its valued customers, Premier will be offering free parking for the entire month of October to 20 lucky people. This giveaway is serving as the kickoff for the first of many events Premier has planned to celebrate 20 years of parking excellence and to show appreciation for its employees, customers and partners.

 

Any customer who has a valid Metropolis parking session between Sept. 1 and Sept. 23 will be automatically entered to win. All customers need to do is park at any Metropolis-enabled location, follow Premier on Instagram, and they are eligible to win free parking for the month of October.

 

“We’ve had the honor of providing high-quality parking services, excellent customer service and amazing growth potential for our employees for 20 years,” said Premier CEO Ryan Hunt. “This giveaway is all about thanking our customers and letting them know they we have deeply valued their business over the years. There’s definitely more to come on multiple fronts, but we think this is a great way to kick things off, and the winners will be announced on our birthday, September 24!”

 

Premier has spent 20 years at the forefront of innovation in the parking industry. Earlier this year, it announced an exclusive partnership with Metropolis that makes parking easier, safer and more consumer-friendly than ever before.

 

With Metropolis’ technology, customers get access to a frictionless, checkout-free mobile experience; by quickly signing up one time, they can locate and pay for parking at any of the enabled locations. Once enrolled, each time a customer pulls into a location, computer vision technology immediately detects the customer’s arrival and triggers a text message confirming the start of their parking session.

 

When ready to leave, customers simply drive out and they are charged for the duration of their stay – no more looking for the payment kiosks, getting ticketed for expired time or paying for more time than needed. Subscription parking and validated parking are also more seamless than ever, with the scan of a QR code or a tap on your phone granting weekly and monthly access.

 

The transition to the new technology has been designed with the consumer in mind. Initially, consumers will see a scan-to-pay option alongside meters. Ultimately, lots will transition to fully computer vision enabled facilities where all you have to do is drive in and drive out – no meters or scan to pay required.

 

The special giveaway is kicking off a year’s worth of exciting activations, promotions and events Premier has planned.

 

Premier Parking was born in Nashville where it remains headquartered to this day. It has operations across the country, with the entire Premier portfolio consisting of 129,000+ parking spaces across 500+ parking programs in 50+ cities. Today, Premier Parking is one of the country’s leading parking management companies with facilities across the U.S. Premier owns, operates, and manages facilities for a wide range of industries using its unparalleled customer service, innovative solutions and technology-focused approach to bring great benefits to its partners.

 

About Premier Parking

Premier Parking, founded in 2001 in Nashville, offers self-parking accommodations, valet and transportation services for commercial parking assets, hospitals, hotels and special events (private and public), and much more to offer full scope parking management services to businesses and asset owners throughout the country. www.premierparking.com

Two Members of Premier Parking Chosen for National Parking Association’s 40 Under 40 Awards

August 02, 2021

 

 

 

Two Members of Premier Parking Chosen for National Parking Association’s 40 Under 40 Awards

 

 

 

NASHVILLE  – Premier Parking announced that two members of the Premier Parking team have earned recognition as part of the National Parking Association (NPA)’s 2021 40 Under 40 Class.

 

The Premier Parking recipients of this award are:

  • Mark Raymond, Seattle Area Director
  • Anthony Leone, CPP, Detroit Area Director

Premier Parking CEO Ryan Hunt commented on this year’s recipients, “We place a high value for the 40 Under 40 recognition within Premier and are thoughtful with our nominations each year. Anthony and Mark are two people that have proven their worth at Premier and we are pleased to find that our industry peers also see the value that these two people bring to parking.”

 

Both have excellent qualities that allow them to succeed and thrive in the parking industry.

 

Anthony’s nominator describes him as, “A professional who is patient, thoughtful, and understanding to his co-workers, clients, and customers. His excitement for the future of the parking industry is contagious and brings a level of optimism and positive energy to the work environment.”

 

Mark’s nominator wrote, “He’s a team player, a quick learner, results oriented, an excellent communicator, and the list goes on. When hiring for leaders in our company, I often try to find the next Mark Raymond because we’re not only better as a company, but as an industry with more people like Mark in it.”

 

The Young Leader’s Network will induct Mark and Anthony, along with the other Class of 2021 40 Under 40 award recipients, during this year’s NPA 2021 Convention and Expo taking place in Las Vegas from September 26-29.

 

Christine Banning, NPA’s President, described the 2021 Class of 40 Under 40 as, “The parking industry’s best and brightest young professionals, who are growing as leaders in the parking industry.”

 

Mark and Anthony join an elite group of individuals at Premier who have also received recognition in previous years including:

  • Ryan Chapman, Executive Chairman
  • Ryan Hunt, CEO
  • Lisa Sprouse, CPP, CMO
  • William Clay, COO
  • Owen Sanford, CPP, VP of Innovation and Technology
  • Hunter Kitchens, VP of General Counsel
  • Lora Pfeffer, VP of Healthcare
  • Christina Murray, CPP, RVP
  • Nate Sposato, VP of Healthcare Operations
  • Travis Jarrett, CPP, RVP
  • Joyia Russ, Area Director
  • Evan Pryor, CPP, RVP
  • James Timmons, CPP, RVP
  • Tommy Biondo, CPP, Senior Area Director
  • Lexi Oberg, CPP, Marketing Manager

To learn more about NPA’s 40 Under 40 program, visit WeAreParking.org/40under40.

 

About Premier Parking

Premier Parking, founded in 2001 in Nashville, offers self-parking accommodations, valet and transportation services for commercial parking assets, hospitals, hotels and special events (private and public), and much more to offer full scope parking management services to businesses and asset owners throughout the country. www.premierparking.com

 

Mark Raymond Headshot.jpg

Mark Raymond 

 

Anthony Leone Headshot.png

Anthony Leone 

 

Premier Parking Revolutionizing the Way People Park in Austin

July 20, 2021

Premier Parking Revolutionizing the Way People Park in Austin

Austin One of the Early U.S. Markets to Get Metropolis Technology

 

NASHVILLE – Premier Parking announced today that new technology, made possible through an exclusive partnership with Metropolis, will make parking easier, safer and more consumer-friendly in Austin.

 

This new wave of parking is made possible by new, proprietary technology created by Metropolis: an AI-powered autonomous commerce platform built to modernize parking and empower the future of mobility. Metropolis’ proprietary AI platform is unmatched in today’s parking industry.

 

“For customers, this takes the pain out of parking. For the industry, it is going to radically change the national parking landscape. This technology makes parking quicker, easier and safer by turning what used to be a difficult process into an effortless and fully touchless customer experience,” said Premier CEO Ryan Hunt.“When we thought about where we wanted to roll this new technology out first, Austin was at the top of our list. Like Premier, Austin has always been an innovator so we knew it would be welcomed with open arms here.”

 

Premier deployed the new technology in April in their headquarters city of Nashville. Plans are underway to roll it out to all their sites nationwide in the coming months.

 

With Metropolis’ technology, customers get access to a frictionless, checkout-free mobile experience; by quickly signing up one time, they can locate and pay for parking at any of the enabled locations. Once enrolled, each time a customer pulls into a location, the computer vision technology immediately detects the customer’s arrival and triggers a text message confirming the start of their parking session.

 

When done, customers simply drive out and are charged for the duration of their stay – no more looking for the payment kiosks, getting ticketed for expired time or paying for more time than they used. Subscription parking and validated parking will also be more seamless than ever, with the scan of a QR code or a tap on your phone granting weekly and monthly access.

 

The technology also locates guaranteed available parking, helping alleviate congestion in urban areas by taking cars off the road that are driving in circles looking for an open spot.

 

“With Premier as our partner, we are disrupting the traditional parking experience and empowering the future of urban mobility,” said Metropolis CEO Alex Israel. “Parking takes up 15 percent of urban landscapes in major metropolitan areas, so using space smarter makes a big difference – that’s exactly what we are doing with Premier.”

 

The technology is currently deployed at the following Austin Premier locations with additional sites coming online soon:

  • Lavaca Plaza – 504 Lavaca St.
  • Seaholm Garage – 211 Walter Seaholm Dr.
  • Seven Rio – 615 W 7th St.
  • St. David’s Episcopal Church – 710 Trinity St.
  • St. Vincent Lot – 108 W Gibson St.

 

The transition to the new technology has been designed with the consumer in mind. Initially, consumers will see a scan-to-pay option alongside meters. Ultimately, lots will transition to fully camera-vision enabled facilities where all you have to do is drive in and drive out – no meters or scan to pay required.

 

Restaurants, retailers, and businesses will be able to partner with Premier to offer touchless parking validations to their customers. In addition, every consumer who tries the new technology by downloading the Metropolis app and completing at least one parking session will be entered to win free parking for a year.

 

Premier is deploying Metropolis’ proprietary computer vision technology across its entire portfolio, which consists of 116,000+ parking spaces across 500+ parking programs in 40+ cities nationwide. This includes Nashville and Austin to date, with Houston, Dallas and Detroit coming in the immediate months.

 

Premier Parking is one of the country’s leading parking management companies with facilities across the U.S. Premier owns, operates, and manages facilities for a wide range of industries using its unparalleled customer service, innovative solutions and technology-focused approach to bring great benefits to its partners.

 

About Premier Parking

Premier Parking, founded in 2001 in Nashville, offers self-parking accommodations, valet and transportation services for commercial parking assets, hospitals, hotels and special events (private and public), and much more to offer full scope parking management services to businesses and asset owners throughout the country. www.premierparking.com

 

About Metropolis

Metropolis is an AI-powered autonomous commerce platform disrupting traditional city infrastructure to make way for modern mobility. Starting with vertically integrated parking technology and a frictionless, checkout-free mobile experience, Metropolis makes parking easier end-to-end. Founded by CEO Alex Israel, Metropolis launched in stealth in 2017 and recently released its mobile app to the public. The brand is rapidly scaling its platform across the U.S. this year, including: Los Angeles, New York City, San Francisco, Seattle, Austin, Nashville, Detroit and more. www.Metropolis.io

 

Smarking: How Premier Parking Recovered +79% of YoY Revenue While the Industry is Down -54%

December 11, 2020

 

 

 

Smarking: How Premier Parking Recovered +79% of YoY Revenue While the Industry is Down -54%

Premier Parking’s garages outperform the industry through an innovative, technology-enabled pricing strategy.

Our finely-tuned yield management approach combined with the use of Smarking’s data analytics dashboard has allowed us to identify new, seemingly hidden, opportunities for revenue optimization”

— Lisa Sprouse, CPP, Chief Marketing Officer, Premier Parking

 

SAN FRANCISCO, CALIFORNIA, UNITED STATES, December 11, 2020  — October marks the seventh month of COVID-19 related closures. During this time, the parking industry has experienced a sharp decline in parking volume. In March 2020, real-time parking data observed a 50-70%+ drop in commuter activity and a 95%+ decrease in visitor revenue.

To offset the financial impact, Premier Parking enabled a data-driven pricing approach and updated parking rates across their portfolio, resulting in a significant recovery of revenue and transaction volume. As of October 2020, their Nashville garages’ revenue is up +79% YOY, while the industry is down -54%, ranking the location above 64% of garages in the US.

PROACTIVE PRICING STRATEGY ACCELERATES RECOVERY

Pre-pandemic, Premier Parking’s Nashville garages were performing above 63% of locations in the industry. In March 2020 when commuter revenue fell to -95%, Premier’s revenues were not affected as significantly as that of the industry and their rate of recovery week-over-week well surpassed the market.

As of October 1st, Premier Parking’s occupancy levels for one of their Houston garages is performing 16.61% above the industry average in October and ranks above 73% of garages across North America.

PREMIER PARKING LEVERAGES REAL-TIME DATA FOR STRATEGIC PRICING DECISIONS

Traditionally, parking rates are updated per season or at best, once a month. This approach prevents rates from reflecting the rapidly evolving market demand. This outdated approach results in missed revenue opportunities and inefficient use of inventory.

Premier Parking takes a different approach entirely. As a leader in the parking industry, they’ve adopted an innovative, technology-focused strategy that provides an unmatched level of service to their customers and significant returns for asset owners.

Premier Parking employs a proactive pricing strategy and is one of the only (if not the only) parking operators that has a dedicated Yield Management Specialist role, specifically focused on maximizing revenue opportunities and occupancy through pricing.

The team relies on Smarking’s Business Intelligence solution for real-time visibility into the performance of their assets. The platform centralizes key performance data for all of their parking assets, optimizing the time and cost spent for analyses.

MEASURING RATE CHANGE’S IMPACT TO UNCOVER REVENUE OPPORTUNITIES

On a continual basis, the Premier Parking team uses historical data, YoY performance, and real-time market data to determine parking rates for each unique location.

What really sets Premier Parking apart is their unique approach in measuring the impact of rate structures for a given day, duration, event, and parking segment. Before making a change, they’ve set a threshold of performance improvement required to justify and adopt the given change. This level of granularity within their pricing strategy maximizes occupancy and uncovers significant revenue opportunities. On event days, both parking rates and staffing allocation are informed through real-time data, which reduces expenses incurred by overstaffing.

“Our finely-tuned yield management approach combined with the use of Smarking’s data analytics dashboard has allowed us to not only identify new, seemingly hidden, opportunities for revenue optimization but also has allowed us to develop our own guidebook for the many crucial factors to review when assessing potential performance of a specific rate type.” – Lisa Sprouse, CPP, Chief Marketing Officer, Premier Parking

In addition, they’ve enabled Smarking’s dynamic pricing tool at various locations to automate the pricing process with a demand-based pricing approach, similar to the airline and hotel industry. Rates are automatically updated given the real-time local demand. Asset owners reap the benefits of this streamlined, proactive pricing approach through an increased net operating income.

Learn more about Premier Parking’s solutions at www.premierparking.com or contact Lisa Sprouse at lisa@premierparking.com. For a free consultation on increasing revenue at your locations, contact sarah@smarking.com or schedule a meeting with our team.

Sarah Ortega
+1 480-307-7907
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