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ParkHub Acquires Business Intelligence Leader Smarking

October 25, 2022

ParkHub Acquires Business Intelligence Leader Smarking

Leading B2B parking software and payments provider expands into commercial and municipal parking markets

DALLAS, Texas and SAN FRANCISCO, Calif. – ParkHub, a leading provider of parking software and payments solutions, announced the acquisition of Smarking, a leading provider of parking software for commercial real estate owners, parking operators, and municipalities. Through this acquisition, ParkHub broadens its product suite to further support existing customers and expands its presence into new end markets.

Founded in 2014 by Wen Sang and Maokai Lin, Smarking is a SaaS-based solution that empowers its customers to effectively manage their parking assets through access to real-time data and analytics. The company supports more than 2,500 parking locations for commercial real estate owners, municipalities, hospitals, universities, airports, and parking operators across North America. Smarking is best known for its ease of use, strong customer service, and broad feature set of business intelligence, dynamic pricing, and digital permitting solutions.

“The addition of Smarking allows us to expand our product offering and better support our existing customers while continuing to grow and serve new markets”, said Conner Mowles, President of ParkHub. “We are thrilled to partner with Wen, Maokai, and the entire Smarking organization to deliver an end-to-end, parking software and payment processing solution that helps parking managers and owners increase revenue and drive operational efficiencies.”

“Smarking and ParkHub have a shared vision – a customer-centric, software-driven ecosystem that increases revenue and drives cost savings for parking managers, owners, and operators.” said Wen Sang, CEO of Smarking. “We are excited to join the ParkHub team and continue to provide industry-leading parking software and payments solutions to our customers.”

About ParkHub

Headquartered in Dallas, Texas, ParkHub is optimizing the world’s journeys by providing cutting-edge enterprise technology to support the parking industry. Founded in 2010 by parking industry veteran George Barker Sr., ParkHub provides a fully integrated software and payment processing solution to optimize parking operations, facilitate payments, and deliver real-time business insights to customers in multiple vertical markets, including sports, music & entertainment, higher education, parks & recreation, and other destinations. Through reliable technology, advanced reporting and analytics, and integrations with numerous parking and ticketing solutions, ParkHub helps clients increase revenue, improve operational efficiency, and deliver exceptional guest experiences. For more information, visit ParkHub.com.

620 Exposition Ave, Dallas, TX 75226 | www.parkhub.com | 877-417-7768

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About Smarking

Smarking is a San Francisco-based technology company serving commercial real estate owners, parking operators, municipalities, and others to maximize parking asset returns. Consisting of a team of MIT data scientists, urban real estate and mobility experts, software engineers, and business professionals, Smarking’s market-leading business intelligence and yield management software currently empowers over 2,500 parking locations across North America, maximizing asset income, tenant satisfaction, and cost savings. For more information, visit www.Smarking.com.

Media Contact:

ParkHub
Brian Castle brian.castle@parkhub.com

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877-417-7768620 Exposition Ave, Dallas, TX 75226parkhub.com

Smarking: How Premier Parking Recovered +79% of YoY Revenue While the Industry is Down -54%

December 11, 2020

Smarking: How Premier Parking Recovered +79% of YoY Revenue While the Industry is Down -54%

Premier Parking’s garages outperform the industry through an innovative, technology-enabled pricing strategy.

Our finely-tuned yield management approach combined with the use of Smarking’s data analytics dashboard has allowed us to identify new, seemingly hidden, opportunities for revenue optimization”

— Lisa Sprouse, CPP, Chief Marketing Officer, Premier Parking

SAN FRANCISCO, CALIFORNIA, UNITED STATES, December 11, 2020 — October marks the seventh month of COVID-19 related closures. During this time, the parking industry has experienced a sharp decline in parking volume. In March 2020, real-time parking data observed a 50-70%+ drop in commuter activity and a 95%+ decrease in visitor revenue.

To offset the financial impact, Premier Parking enabled a data-driven pricing approach and updated parking rates across their portfolio, resulting in a significant recovery of revenue and transaction volume. As of October 2020, their Nashville garages’ revenue is up +79% YOY, while the industry is down -54%, ranking the location above 64% of garages in the US.

PROACTIVE PRICING STRATEGY ACCELERATES RECOVERY

Pre-pandemic, Premier Parking’s Nashville garages were performing above 63% of locations in the industry. In March 2020 when commuter revenue fell to -95%, Premier’s revenues were not affected as significantly as that of the industry and their rate of recovery week-over-week well surpassed the market.

As of October 1st, Premier Parking’s occupancy levels for one of their Houston garages is performing 16.61% above the industry average in October and ranks above 73% of garages across North America.

PREMIER PARKING LEVERAGES REAL-TIME DATA FOR STRATEGIC PRICING DECISIONS

Traditionally, parking rates are updated per season or at best, once a month. This approach prevents rates from reflecting the rapidly evolving market demand. This outdated approach results in missed revenue opportunities and inefficient use of inventory.

Premier Parking takes a different approach entirely. As a leader in the parking industry, they’ve adopted an innovative, technology-focused strategy that provides an unmatched level of service to their customers and significant returns for asset owners.

Premier Parking employs a proactive pricing strategy and is one of the only (if not the only) parking operators that has a dedicated Yield Management Specialist role, specifically focused on maximizing revenue opportunities and occupancy through pricing.

The team relies on Smarking’s Business Intelligence solution for real-time visibility into the performance of their assets. The platform centralizes key performance data for all of their parking assets, optimizing the time and cost spent for analyses.

MEASURING RATE CHANGE’S IMPACT TO UNCOVER REVENUE OPPORTUNITIES

On a continual basis, the Premier Parking team uses historical data, YoY performance, and real-time market data to determine parking rates for each unique location.

What really sets Premier Parking apart is their unique approach in measuring the impact of rate structures for a given day, duration, event, and parking segment. Before making a change, they’ve set a threshold of performance improvement required to justify and adopt the given change. This level of granularity within their pricing strategy maximizes occupancy and uncovers significant revenue opportunities. On event days, both parking rates and staffing allocation are informed through real-time data, which reduces expenses incurred by overstaffing.

“Our finely-tuned yield management approach combined with the use of Smarking’s data analytics dashboard has allowed us to not only identify new, seemingly hidden, opportunities for revenue optimization but also has allowed us to develop our own guidebook for the many crucial factors to review when assessing potential performance of a specific rate type.” – Lisa Sprouse, CPP, Chief Marketing Officer, Premier Parking

In addition, they’ve enabled Smarking’s dynamic pricing tool at various locations to automate the pricing process with a demand-based pricing approach, similar to the airline and hotel industry. Rates are automatically updated given the real-time local demand. Asset owners reap the benefits of this streamlined, proactive pricing approach through an increased net operating income.

Learn more about Premier Parking’s solutions at www.premierparking.com or contact Lisa Sprouse at lisa@premierparking.com. For a free consultation on increasing revenue at your locations, contact sarah@smarking.com or schedule a meeting with our team.

Sarah Ortega
+1 480-307-7907
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We’re here for you – Together – A message from Wen, Smarking

March 18, 2020

We’re here for you

Our hearts go out to those who’s been impacted by the virus, directly or indirectly.
With the concurrently emerging uncertainty of the financial market and economy, businesses in the parking industry have taken on tremendous pressure, including many of our customers and partners. This is a difficult time and I wanted to reach out and update you on how we’re approaching the situation at Smarking.

In addition to our team entering a full work-from-home mode to help create social distancing, everyone on the Smarking team is adjusting their priorities on-hand to drop everything whenever our customers and partners reach out for support. We’ll also continue monitoring the dynamics at 2,000+ parking sites across North America in real time, and prepare to support our customers and partners with timely high-level observations.

At this point, the newest data is still too limited to indicate a trend, while it’s possible that the revenue goals set at certain parking locations last fiscal year, without the anticipation of the pandemic, may not reflect the operations in reality for coming months anymore. Some forward-thinking parking professionals have already initiatedproactive communication with upper management/asset ownership/investors and started on replanning the revenue goals for their locations.

Leading firms from other industries such as airlines, hotels, and restaurants have also started planning and executing on programs to help incentivize pre-salesthrough flexible pre-booking programs, gift cards, service credits, and other promotional pre-sale products and services.

Know that you are not alone in this, we are here with you, and we are committed to being your partner and persevering together in all the days and years ahead. We will be working harder than ever to respond, support, and help. You can reach us at any time at support@smarking.com, through your designated Smarking contact, or to myself directly at wen@smarking.com if there’s anything we can do to help.

As we go forward, we’ll be sure to keep you updated, and know that we always value your questions, ideas and feedback. We are confident that with our collective efforts, the coronavirus can be defeated, and will be defeated.

– Wen

USA’s Largest Parking Automation Provider Amano McGann Partners with Smarking

October 25, 2019

USA’s Largest Parking Automation Provider Amano McGann

Partners with Smarking – Industry Leader in Business Intelligence

and Yield Management Software – to Empower 7,000+ Parking Sites

Orlando, FL – Amano McGann, North America’s largest provider of Parking Access and Revenue Control Systems (PARCS) and parking automation systems, and Smarking, the parking industry’s leader in business intelligence and yield management software, announced today a formal partnership to provide thousands of Amano client sites and future sites with Smarking’s cutting edge Business Intelligence and Yield Management Enterprise Software-as-a-Service solution.

“At Amano, we believe in investing in our clients and investing in innovation,” said Tom Benton, President & CEO of Amano McGann. “Over the last four years, we’ve seen a tremendous amount of interest from our clients in business intelligence and yield management software solutions, and rapidly emerging business success cases from parking operators, municipalities, and commercial landlords by leveraging those solutions. By partnering with Smarking, we will be able to provide our entire client base the best solution on the market, supported by our robust and secure PARCS and parking automation platforms.”

The Smarking and Amano integration will provide seamless connectivity and real-time data transfer capability in a secure and reliable fashion. The Amano and Smarking customer success and support teams across the country will be mutually trained on the intricacies of each platform to ensure clients are receiving the highest level of service.

“Successfully turning parking data into actionable insights, data-driven business decisions, and parking policies takes true expertise and dedication in both software technologies and parking operations. The Smarking team has done a great job demonstrating that in the past few years at over 2,000 parking sites across North America,” said Jeff Becker, Vice President at Amano McGann. “We are excited to equip our business development team of over 150 professionals nationally with Smarking’s market leading solutions and empower our valued clients with industry leading solutions.”

The partnership, which formally starts on Monday, October 21st, 2019 will begin with the deployment the Smarking Business Intelligence & Yield Management Enterprise SaaS at Amano’s premier sites with clients in five regions across the U.S. The partners will look to expand to the entire client base of more than 7,000 sites in the following months.

“Since 2014, the Smarking team has focused on building best in class business intelligence and yield management software and services for parking professionals. We’ve long admired Amano McGann for their market leadership and depth of client relations. Now, with this new partnership in place, we will be able to work closely with the Amano team at a national level to provide parking professionals a superior level of service and support from the combined efforts of Amano’s extensive field support teams and Smarking’s data and software expertise,” said Wen Sang, CEO of Smarking.

In the future, Amano and Smarking plan to integrate Amano’s PARCS systems with Smarking’s groundbreaking dynamic pricing engine – Automated Yield Management, or AYM. This will enable Amano PARCS to offer dynamic parking rates algorithmically optimized by AYM to the drive-up parking market. By leveraging the terabytes of data generated by Amano PARCS and the latest in data science and machine learning technologies, the partners plan to substantially increase the billions of dollars in revenue processed by Amano systems every year and grow the parking market more broadly.

About Smarking

Smarking is a San Francisco based technology company serving commercial real estate owners, parking operators, municipalities, and others to maximize parking asset returns. Consisting of a team of MIT data scientists, urban real estate and mobility experts, software engineers, and business professionals, Smarking’s market leading business intelligence and yield management software currently empowers over 2,000 parking locations across North America, maximizing asset income, tenant satisfaction, and cost savings.

About Amano McGann

Amano McGann, Inc. is a member of the Amano Group, a worldwide organization with annual revenues in excess of $1 billion. As world leaders in the manufacturing and distribution of hardware and software solutions for the parking industry, Amano McGann distributes across North America through branch offices and an Authorized Distribution Network and provides a level of service and experience unmatched in the industry. For more information about Amano McGann’s integrated solutions visit www.amanomcgann.com.

Smarking Launches Parking Industry’s First Fully Automatic Dynamic Pricing Engine

October 08, 2019

Smarking Launches Parking Industry’s First Fully Automatic Dynamic Pricing Engine

163% average channel sales uplift across locations in over 10 regions

SAN FRANCISCO, CA (October 8^th, 2019) — Smarking, the parking industry’s leading provider of business intelligence and yield management software, today announced the release of the parking industry’s first algorithmic and fully-automatic dynamic pricing engine. The product, known as AYM (read as “aim”; Automatic Yield Management), utilizes Smarking’s baseline business intelligence product to capture historic, real-time, and forecasted demand, and calculates the ever-changing demand curves for a parking location, in order to set parking rates that will maximize revenue for the applied parking sites, similar to the pricing engines hotel and airline industries utilize.

The results have been consistent across parking locations in over 10 cities and delivers an 163% average revenue increase in applied sale channels, without manual adjustments required from parking managers or friction created for consumers. See below for weekly online revenue change for a commercial garage in Boston before/after, with an estimated $150,000 annul net revenue increase:

AYM, in pilot for over a year, is officially available now from Smarking.

“As a parking operator, we are constantly looking for ways to differentiate our services to our customers in order to provide greater value,” said Nick Litton, COO and Partner of VPNE Parking Solutions. “Smarking, has long provided us with that edge, and AYM takes it to a whole new level of revenue maximization.”

“Millennium is one of the largest garages in the world, serving downtown Chicago,” said Rick West, CEO of Millennium Parking. “Even if we hired a full-time person just to set fees, we couldn’t post hundreds of rates multiple times a day, let alone develop the number of products and analyze the results Smarking’s algorithm does.”

Arrive, the leading provider of last-mile mobility solutions, was one of the first to integrate with AYM. Since Arrive’s back-end architecture is technically advanced and provides parking professionals a cloud-based rate management system, it is a natural fit for Smarking’s solution. Smarking expects to offer the service through other parking sales channels over the coming months.

“We understand how difficult it can be for asset owners and operators to manage the various sources of revenue in their facilities, so we were curious to understand if AYM could be a solution. After integrating into Smarking’s service, we were pleased to see an increase in revenue and believe it could be a great tool for operators and asset owners to increase their trust in enabling multiple revenue channels in their operations,” said Dan Roarty, President and COO of Arrive.

Smarking initially tested the solution at eight parking locations in three metropolitan regions, including New York, Chicago and Boston. The results were positive in all locations, leading Smarking and their customers to expand to over ten cities in just two quarters.

Smarking plans to expand the solution to other parking sales channels in the near future while expanding the partnership with Arrive in more parking locations. “As the parking industry becomes more connected and technologically advanced, Smarking perceives that there will be more outlets for marketing and selling parking to consumers,” said Wen Sang, CEO of Smarking. “Just as in the hotel and airline industries, the channels will become more complex and our operator partners will need tools to manage their channels and maximize revenue. Smarking has taken the first step to support our operator partners with the announcement of this solution.”

About Smarking

Smarking is a San Francisco based tech company serving commercial real estate owners, municipal governments, parking operators, and others to maximize parking asset results. Empowered by a team of MIT data scientists, urban mobility experts, Silicon Valley software engineers, and business professionals, Smarking’s market leading business intelligence and yield management software currently empowers over 2,000 parking locations in the USA and Canada, maximizing parking income, tenant satisfaction, and cost saving.

About VPNE

VPNE Parking Solutions is the parking and transportation business partner to the most prestigious health-care institutions, commercial property owners and developers, financial institutions, and hospitality companies. VPNE helps clients maximize the value of their parking and transportation assets with differentiated customer care and expertise. Founded in 1990 by Kevin W. Leary., VPNE’s vision is for the parking experience to be one of the highlights of the guests’ visit, similar to the experience in the lobby of a luxury hotel or condominium. VPNE believes its responsibility is to drive client’s business and build their brands. More information can be found at www.vpne.com.

About Millennium Garages

Millennium Garages is a 3.8 million-square-foot parking facility with approximately 9,176 parking spaces located in four underground parking garages underneath Millennium, Grant and Maggie Daley Parks boarding on Michigan Avenue. As the largest underground parking system in the Unites States, Millennium Garages offer customers in downtown Chicago parking near restaurants, hotels, theaters, universities, offices, retail shops, cultural venues, tourist attractions–plus events, including concerts, sports and seasonal festivals such as the Taste of Chicago. For more information, visit www.MillenniumGarages.com.

About Arrive

Arrive powers the last mile of connected mobility. The company delivers scalable, friction-free parking experiences through apps, voice and in-dash. Its fully integrated platform makes it easy for companies and brands to offer parking as a solution for drivers, fleets and connected vehicles. Millions of people across North America have access to Arrive-powered parking through the company’s distribution partners, including Amazon, Ford, Avis, Hyundai, Honda TomTom, Ticketmaster/Live Nation, Groupon and many others, and its consumer-facing brands ParkWhiz and BestParking. For more information, visit Arrive.com

Smarking Signs Enterprise-wide Agreement with One Parking

July 24, 2018

Smarking Signs Enterprise-wide Agreement with One Parking

Partnership Will Provide One Parking with Differentiated Customer Service and Operations

SAN FRANCISCO, CA (July 24, 2018) — Smarking, the parking industry’s leading provider of data analytics and yield management software, announced today an enterprise-wide partnership with One Parking, a national parking operations management firm. The agreement enables the best-in-class parking operator to provide Smarking to all One Parking clients, effective immediately. The announced partnership is an extension to an existing business relationship.

“We are excited about the expansion of our relationship with Smarking,” said Kirsten Dolan, CEO of One Parking. “The Smarking system arms our management team with in-depth operational information, quickly and easily. We can now make decisions that are critical to our clients’ success, and income, in a more efficient, timely and effective manner. We are always looking for ways to leverage technology for better bottom line results. The collaboration with Smarking helps us do so.”

Smarking currently provides One Parking with real-time insights and analytics for parking occupancy, entries, exits, duration, pricing, oversell, and yield management in one system for several of their locations. One Parking utilizes their expertise in parking operations, combined with the Smarking data, to provide unparalleled service to a select group of clients. The new agreement will make it easier for One Parking to offer Smarking to all clients, and will include advanced training, professional services and co-marketing between the two companies.

“We are excited to join forces with an industry leader like Kirsten Dolan and One Parking by adding business intelligence and yield management to the value they bring to each one of their clients. With the drastic changes occurring in the industry, companies like One Parking which are applying advanced technology will emerge as winners,” commented Wen Sang, CEO of Smarking.

About Smarking:

Smarking is a San Francisco based tech company serving commercial real estate owners, municipal governments, parking operators, and others to maximize parking asset results. Empowered by a team of MIT data scientists, urban mobility experts, Silicon Valley software engineers, and business professionals, Smarking’s market leading business intelligence and yield management software currently helps over 2,000 parking locations in the USA and Canada maximize NOI optimization, tenant satisfaction, and cost reduction.

About One Parking:

One Parking was formed in 2004 and manages over 80,000 self-parking and valet spaces for over 85 high-end assets throughout the United States. One Parking’s experience and expertise stretches across all asset classes including commercial, residential, mixed-use, and municipalities. One Parking works with forward-thinking real estate owners and developers, cities and property management companies throughout the U.S.

Smarking and Downtowner team up to provide cities with holistic transportation demand management

November 17, 2016

Smarking and Downtowner team up to provide cities with holistic transportation demand management

Partnership seeks to turn data into action residents can see

San Francisco, CA, November 15, 2016 – Smarking, the parking industry’s leading provider of data analytics software, and Downtowner, a free on-demand electric ride sharing service, announced a formal partnership today. The two companies hope to empower their mutual client base with the data to understand when and where parking congestion is at its worse, and work to incorporate alternative transportation methods to help relieve that congestion.

Smarking has developed the parking industry’s first business intelligence platform. By integrating transaction level data from parking systems (meters, pay stations, mobile payments and others) into a single easy to use interface, the software calculates meaningful KPIs in real time, including: occupancy, revenue, number of transactions and parking durations for all parking facilities regardless of parking revenue control system. Clients are able to use Smarking’s software to gain a detailed understanding of how demand interacts with their available inventory, and craft smarter parking policies around those dynamics.

The two companies are already working together in Aspen, CO, where Director of Parking Mitch Osur was able to leverage both companies to implement a holistic travel demand management plan to address congestion in downtown.

“Working with Smarking has given me valuable insight into my parking data. Being able to get data daily, especially occupancy and turnover has changed the way we manage parking in Aspen. Some of the information really opened my eyes to new ideas, patricianly the role of micro transit. Because of that information, we implemented Downtowner’s electric shuttle service this summer and it has been well received by both locals and tourists,” commented Mr. Osur.

“We are excited to partner with Downtowner. For many of our clients, parking is only one aspect of managing busy urban environments. By forging relationships with alternative transportation companies, we are able to help turn data into action that residents and politicians can see and appreciate” said Diego Torres-Palma, Director of Growth at Smarking.

“The partnership between Downtowner and Smarking is something we’re very excited about. Many cities looking to improve mobility and provide a last-mile solution, also struggle with understanding their parking data. Smarking and Downtowner’s tech is something that sets us apart, and the integration of data will lead to levels of understanding that have been relatively unattainable before this point. Together, we’ll help paint the picture of what a smart city looks like, and be able to provide the data to back it up.”

About Smarking:

Smarking is a technology company that specializes in parking data. By aggregating and processing parking related data, Smarking provides a holistic business intelligence software platform designed to increase operational efficiency and enable data driven decision making for parking operations.

About Downtowner:

Downtowner’s concept stemmed from a need to get around town in a better way. Downtowner utilizes mobile app logistics technology and 100% electric vehicles to provide on-demand rides in downtown areas and their surrounding neighborhoods. Their focus is addressing the micro-transit issues that many cities are facing every day. Currently, Downtowner is providing the last mile of transit for hundreds of thousands of people across the country.

FOR FURTHER INFORMATION, PLEASE CONTACT:

Smarking Contact:

Diego Torres-Palma, Director of Growth

(617) 298-0255; diego@smarking.net

Park New Haven Announces New Partnership with Smarking

September 20, 2016

Smart Parking Data leads to Smart Parking in New Haven

Park New Haven Announces New Partnership with Smarking

NEW HAVEN, Conn. — (September XX, 2016) — The New Haven Parking Authority (Park New Haven), which maintains and manages over 8,000 public parking spots across 7 garages and numerous surface facilities in Downtown New Haven is pleased to announce a formal partnership with San Francisco, CA-based parking data analytics company, Smarking. The two entities will collaborate to share, integrate and visualize parking data for New Haven’s on and off street parking assets.

Smarking specializes in integrating parking data from parking systems (meters, mobile payments, revenue control equipment and others) into a single web based dashboard. In working with Park New Haven and the City of New Haven, Smarking is streaming data in real time from four distinct sources to create a holistic understanding of the parking dynamics within the City.

“I’ve long been an advocate for Professor Shoup’s policy ideas on parking” said Doug Hausladen, Director of Transportation, Traffic & Parking, City of New Haven and Executive Director for Park New Haven, referencing parking’s leading academic figure Donald Shoup, who advocates for using pricing as a mechanism for managing demand and reducing traffic associated with searching for a parking space. “We understand that parking is an ecosystem, what happens off street affects what happens on street. Smarking provides our team with the tools necessary to understand parking demand, durations, and revenues across all available inventory and timeframes. I’m proud of the progress we’ve made with Smarking through the pilot and are excited what else we can accomplish.”

The pilot between Smarking and Park New Haven laid the groundwork for a demand based pricing program. Pricing on and off street parking based on demand helps redistribute some long-term parkers to cheaper, less crowded, areas. This helps visitors and short-term parkers find available parking quickly rather than circling to look for a space. For instance, some blocks in New Haven almost always have in excess of 95% paid occupancy during the peak period – indicating a lack of available spaces. This causes driver frustration, cruising for parking, increased congestion and emissions. Meanwhile, there are blocks just a few blocks away are almost never above 50% paid occupancy. The goal of demand based pricing is to use limited parking resources more efficiently.

“Working with Doug and his team at New Haven has been a fascinating project for us and we couldn’t be more excited to continue our work there” said Kelly Clonts, Smarking’s lead Transportation Specialist, “from the start we’ve focused on providing our municipal client base with a holistic understanding of all parking inventory. Working with New Haven has been so rewarding simply because by integrating data sources across systems and organizations, we found a clear opportunity for new and improved parking policy. Our early analysis suggests that by reducing the price and time restrictions of parking in lower demand areas, and raising the price on select busy streets, the city can increase space availability, making parking more affordable for residents and make parking easier to find for visitors.”

Through the formal partnership, Smarking and Park New Haven plan to work with the city’s Board of Alders, downtown businesses, interested residents and others to implement many of the policy ideas uncovered during the pilot.

For more information on Park New Haven, please visit, www.ParkNewHaven.com, and for more on Smarking, please visit, www.Smarking.net.

About Park New Haven

Park New Haven proudly serves the people of New Haven and its visitors with over 8,000 economical public parking spaces at the Air Rights, Crown Street, Temple Street, Temple Medical, Granite Square, Gateway Community College, and Union Station Garages, and at numerous surface facilities conveniently located in downtown New Haven and in surrounding residential neighborhoods. Additionally, Park New Haven serves the well-being and economic development of the New Haven community by providing financially self-sustaining, safe, convenient and economical off-street parking and related services. For more information on Park New Haven, please visit www.parknewhaven.com

Industry veteran Denison Parking harnesses the power of existing parking data through Smarking

July 28, 2016

Denison Parking to Differentiate Through Data

Industry veteran Denison Parking harnesses the power of existing parking data through Smarking

San Francisco, CA, July 20, 2016 – Smarking, the parking industry’s preeminent provider of data analytics software, and Denison Parking, an industry veteran in parking management, are pleased to announce an official partnership today. Denison plans to leverage the Smarking platform to ensure that members of the Denison team have the latest technology available to maximize their efficiency and high standards of customer service.

The Smarking Management System uses existing parking data generated from Parking Revenue Control Systems (PARCS) to calculate meaningful KPI’s in real time, including: occupancy, revenues, and durations. The goal of the Smarking system is to organize raw transaction level data into clean and actionable insights and empower parking managers to be smarter and more efficient. The Smarking Management System is available on any internet connected device including desktops, laptops and mobile devices.

Headquartered in Indianapolis, IN, Denison Parking traces it’s roots back to 1920 when Indianapolis businessman William C. Griffith purchased a local hotel. As automobile sales increased, so did demand for parking and Griffith made the decision to remodel a portion of the old hotel into one of the nation’s first paid parking facilities.

“Having been in the industry for so many years, we’ve continually kept our eyes and ears to the ground looking for new technologies to make sure we stay ahead of the industry,” said Damon Noga, Regional Manager at Denison Parking, “When I first met with Smarking, it was clear to me that their technology would enable the Denison team to maximize our operational excellence and customer service.”

Denison Parking has over 120 locations under management across the US. With a strong focus on communication and trust, Denison differentiates themselves from their peers by offering best in class parking services to garage owners and parker’s alike.

“As we’ve grown our vendor relationships, I’m eager and extremely excited to be able to provide analytics to the great people at Denison Parking,” said Diego Torres-Palma, Director of Growth at Smarking, “With Denison managing over 120 locations across the US, their strong national operation helps expand our US presence in a meaningful way, particularly in cities like Minneapolis and Indianapolis.”

About Smarking:

Smarking is a technology company that specializes in parking data. By aggregating and processing parking related data, Smarking provides a holistic business intelligence software platform designed to increase operational efficiency and enable data driven decision making for parking operations.

About Denison:

Denison Parking is a team of dedicated employees with integrity and character providing “best in class” parking services and solutions to our clients and customers. Denison provides the best return for its clients by focusing on the fundamentals of sound parking management: attention to detail, sound revenue controls, comprehensive audits and accurate, timely reporting.

FOR FURTHER INFORMATION, PLEASE CONTACT:

Smarking Contact:

Diego Torres-Palma, Director of Growth

(617) 298-0255; diego@smarking.net

Smarking welcomes Christine!

July 21, 2016

Smarking welcomes Christine!

Christine comes to us with experience in law, startups, energy/environment, and data-driven philanthropy. Prior to joining Smarking, she served as a law clerk on the California Supreme Court, a research analyst at GiveWell, and VP Operations at Laterally, a legal tech startup changing the way that lawyers get hired. Before law school, Christine was a Fulbright Scholar in China and worked at the Blue Moon Fund, a venture philanthropy making grants and program-related investments in clean energy, climate change mitigation, and sustainable development. She has a B.A. from Yale College in East Asian Studies and Ethics, Politics & Economics and a J.D. from Yale Law School…. yeah she’s impressive!

Did you ever think you’d be in parking?

It perhaps wasn’t the most obvious choice, but I think parking and the many issues surrounding cities and transportation are fascinating. In fact, I spent a year after college researching car culture and urban transportation in China.

What’s your favorite food?

Anything spicy or hole-in-the-wall, but especially dumplings, noodles, burritos, mangos, and avocados — they’re all my favorite.

What do you do in your free time?

I like film and books, and I’m a bit of a podcast addict. I really love going to concerts, long form journalism, and dinner parties with friends.

What excites you the most about Smarking and the team?

I’m thrilled to be joining a team that is chock-full of talent and working on a product with such huge potential!

Dead or alive: Who would you have dinner with? President Obama. No contest.

Needless to say we’re pumped to have Christine on board! Send her a welcome note to christine@smarking.net

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