Tag Archives for: Smarking

Smarking partners with EasyPark to expand data analytics platform into Canada

July 19, 2016

Parking Data goes International!

Smarking partners with EasyPark to expand data analytics platform into Canada

San Francisco, CA, July 19, 2016 – Smarking, the parking industry’s leading provider of data analytics and yield management software, is expanding into Canada through a new partnership with EasyPark, British Columbia’s preeminent parking services provider. EasyPark plans to leverage the power of Smarking’s cutting edge data analytics platform to streamline its operations and integrate the firm’s parking data into a single, easy to use, mobile friendly platform.

“EasyPark is dedicated to staying ahead of the industry curve in adopting and adapting new technology.” said Nigel Bullers, CEO of EasyPark. “We do this to ensure that our customers have the best service possible while we operate at the highest level of efficiency. We saw Smarking’s mobile friendly dashboard at the International Parking Institute (IPI) Conference and Expo in May, and immediately recognized that this tool would enable the EasyPark team in the field, assisting our customers, all while staying on top of lot occupancies and revenues across our portfolio.”

“In the parking industry, there is currently an emphasis on getting ‘big data’ for parking operations.” says Gary Khor, Director of IT at EasyPark. “Obviously data is really important, but more important is being able to see that data in real time, where you need it; in the field and on mobile platforms so that we can be proactive about the parking experience, rather than reactive after the fact. Working with Smarking it quickly became clear that they had the next evolution of data management that we have been looking for to take parking management to the next level.”

The Smarking Management System enables parking asset managers to monitor and optimize their locations using real time and predicted parking data. The dashboard, which was recently optimized for a mobile viewing experience, calculates a number of key performance indicators including: real time occupancy, predicted occupancy, real time revenues, predicted revenues, and parking durations.

“Smarking has experienced a tremendous amount of growth here in the US,” said Cassius Jones, Growth Manager at Smarking, “With our yield management software now live at more than 500 locations in the US, it was only a matter of time before we expanded internationally. We are thrilled to be working with the talented team at EasyPark.”

About Smarking:

Smarking is a team of data scientists, PHDs, engineers, and business professionals who joined forces in 2014 to bring cutting edge solutions to the $50 billion global parking industry. Our yield management software aggregates and processes parking related data to help our clients maximize use of their parking assets. The Smarking Management System enables clients to predict future demand, optimize pricing and staffing, reduce operational costs and revenue leakage, share space availability information with customers and offer promotions at exactly the right times.

About EasyPark:

Founded in 1947, EasyPark has one mission: “make parking easy” by providing safe, convenient and affordable parking to the greater Vancouver, British Columbia community and beyond. Since 2012, EasyPark has been the only Canadian parking firm to operate its own mobile app for lot geolocation and payment. In 2016 the company won IPI awards for the second straight year, including one of only three “Best of 2016” honours. EasyPark currently operates over 125 parking facilities in British Columbia under the EasyPark brand.

FOR FURTHER INFORMATION, PLEASE CONTACT:

Smarking Contact:

Diego Torres-Palma, Director of Growth

(617) 298-0255; diego@smarking.net

EasyPark Contact:

Gary Khor, Director of IT

(604) 608-4044; gkhor@easypark.ca

Industry leader Premier Parking turns to Smarking for data analytics edge

July 11, 2016

Premier Parking offers data analytics to property owners

Industry leader Premier Parking turns to Smarking for data analytics edge

San Francisco, CA, July 6, 2016 – Smarking, the parking industry’s leading provider of data analytics software, and Premier Parking, an industry leader in parking management and consulting services, are pleased to announce an official partnership today. Through this partnership, Premier plans to harness the power of Smarking’s groundbreaking data analytics platform to manage its portfolio of parking assets across the US.

Smarking has developed a first-of-it’s-kind business intelligence platform that enables parking professionals to make business decisions 10-20 times faster than the industry standard. The core of the Smarking Management System is a real time dashboard that enables property managers and parking professionals to monitor and optimize their parking operations with data. Smarking uses existing parking data to calculate: real time occupancy, predicted occupancy, real time revenue, predicted revenue and a host of analytical reports surrounding parking durations, historical occupancy, and historical revenues.

“Premier Parking has always differentiated itself through superior levels of customer service and embracing technology that allows our team to operate at the highest levels of efficiency,” said Ryan Hunt, COO at Premier Parking, “With Smarking, we will spend less time in excel crunching numbers and more time making business decisions based on actionable data – allowing us to drive better results for our clients and maintain the industry’s highest level of customer service.”

“In a recent study 77% of commercial real estate firms surveyed say they are prioritizing investment in technology and process improvement to support their asset and portfolio decision making. It’s great to see a leader in parking adopt this trend.” said Diego Torres-Palma, Director of Growth at Smarking, “Ryan and his team bring a tremendous amount of energy and passion to their work. It is our goal to empower the Premier Team with the tools they need in order to maximize the value offered to their clients.”

Premier Parking is quickly becoming a leader in the parking industry. Unparalleled customer service, innovative and forward-thinking solutions and a technology focused approach have led Premier to operate, manage and support a wide range of industries such as commercial grade office buildings; mixed use facilities; sporting events, stadiums and arenas; valet and special event parking; and hospital and healthcare facility parking. Premier Parking prides themselves on their ability to provide unmatched customer service and top-notch management services for all clients, through a parking management philosophy that benefits each party involved. With an emphasis on excellence, Premier Parking is committed to placing only exceptional people in our organization, as well as an executive team with an unprecedented training background and experience.

About Smarking:

Smarking is a technology company that specializes in parking data. By aggregating and processing parking related data, Smarking provides a holistic business intelligence software platform designed to increase operational efficiency and enable data driven decision making for parking operations.

About Premier Parking:

Premier Parking offers top-notch parking management and consulting services to clients across the U.S. Founded in 2001 with one surface lot in Nashville, TN to manage, Premier’s dedication to client service and parking innovation proved to be highly successful. Today, the company’s portfolio consists of 310 locations, either managed, leased, or owned and operated in 20 U.S. cities. Premier Parking’s services include management, design, and consulting for all types of parking facilities and programs: Class A office buildings and commercial garages, sporting and entertainment venues/events, municipal facilities, mixed-use facilities, residential buildings, healthcare facilities, hotels, and long-term parking facilities.

FOR FURTHER INFORMATION, PLEASE CONTACT:

Smarking Contact:

Diego Torres-Palma, Director of Growth

(617) 298-0255; diego@smarking.net

Premier Contat:

Lisa Royer, Vice President – Marketing

615-504-8422; lisa@premierparking.com

Parking Data for Property Owners – What’s Not to Like!?

June 30, 2016

Parking Data for Property Owners – What’s Not to Like!?

San Francisco, CA, May 20, 2016 – Smarking Inc., the leading data analytics provider for parking professionals, announced today a working relationship with Brookfield Properties, one of North America’s largest owners of commercial real estate assets.

The core of the Smarking Management System is a real time dashboard that enables property managers and parking professionals to monitor and optimize their parking operations with data. Smarking uses existing parking data to calculate: real time occupancy, predicted occupancy, real time revenue, predicted revenue and a host of analytical reports surrounding parking durations, historical occupancy, and historical revenues.

“I believe that our working relationship with the Smarking will allow our team to better leverage parking data to improve operational efficiency, fine tune our financial models, and make smarter pricing and inventory allocation decisions” said Laura Longsworth, VP of Parking at Brookfield.

Beyond the day to day management of parking facilities, Brookfield plans to leverage Smarking’s platform to assist in the acquisitions and audit processes associated with parking facilities.

“Laura has been a believer in Smarking since our early days. With Brookfield’s commitment to push the boundary of innovation we’re honored to work with such an industry leader.” said Director of Growth, Diego Torres-Palma of Smarking, “Brookfield is generating a tremendous amount of parking related data, it’s our goal to leverage that data to make sure that it is being utilized to the fullest extent.”

In the longer term, Smarking plans to share live and predicted occupancy data to various sources including autonomous and connected vehicles in order to reduce congestion and route cars to their true destinations: parking spaces.

To learn more about Smarking and how to improve your ability to pro actively manage your parking data, please check out our website at www.smarking.net or contact Diego Torres Palma for further discussion and a demonstration of the Smarking tool.

FOR FURTHER INFORMATION, PLEASE CONTACT:
Smarking Contact:
Diego Torres-Palma, Director of Growth
(617) 298-0255; diego@smarking.net

Smarking Inc., and Citizens Parking’s Icon Division Holdings Announce Data Analytics Platform Partnership

June 27, 2016

Parking Data comes to the Big Apple

Smarking Inc., and Citizens Parking’s Icon Division Holdings Announce Data Analytics Platform Partnership

New York, NY, June 13, 2016 – Smarking, the parking industry’s leading provider of data analytics software, and Citizens Parking’s Icon division, New York City’s largest operator of parking facilities, today announced an official partnership. Through this partnership, Icon plans to harness the power of Smarking’s groundbreaking data analytics platform to deliver insight and operational analytics to its entire portfolio of more than 300 parking facilities in Manhattan’s most high-profile business districts.

Spun out of MIT in 2013, Smarking has developed a first of its kind, business intelligence platform that enables parking professionals to make business decisions 10-20 times faster than industry standard. “Our partners are saving hundreds of hours throughout the year by automating the way they compile data. Smarking is drastically reducing the laborious process of exporting Excel reports and cataloging emails to understand operations data. Parking executives and portfolio managers can now monitor and optimize their business processes with actionable real-time data from their laptops or mobile devices,” said Wen Sang, CEO of Smarking.

“Manhattan is one of the most energetic and fast-paced places in the world. Parking demand here mirrors the vibrancy of the city – always intense but in new and exciting ways,” said Jerry Skillet, CEO of Citizens Parking, Inc. “We plan to leverage Smarking’s analytics platform to better understand the behavior of our customers and ensure that our services are tailored to meet the dynamic needs of our client base.”

“We are thrilled to be working with Jerry and his team in New York City,” said Diego Torres- Palma, Director of Growth at Smarking, “Our primary goal here at Smarking is to help our clients and partners stay ahead of the market and achieve long term success by bringing data analytics technology into their organizations. We are truly excited to see what Citizen’s smart and passionate team can accomplish with our platform.”

Keith Rabois, a top Silicon Valley executive, and senior investment partner at Khosla Ventures, said, “For many times when technology shifted the landscape of a traditional industry, players that proactively adopt to adapt survived the inflection point, and they’d win a lot more than even before. I’m excited to see it happening in parking with the tech solutions made available by companies like Smarking.” In the future Smarking hopes to reduce traffic congestion and enable millions of drivers in need of smart parking solutions. Similar to real estate, the parking industry is witnessing a renaissance brought on by the digitization of inventory. Smarking’s goal is to provide the data infrastructure for the parking industry, ultimately reducing traffic congestion where we work and live, and routing cars to their true destination — parking spaces.

About Smarking:

About Citizens Parking’s Icon Division Holdings:

Citizens Parking’s Icon division is the premier provider of parking services in New York City. The Company has been in business for more than 40 years and operates over 300 parking facilities in virtually all of Manhattan’s most high-profile, prestigious neighborhoods and business districts. Icon is on the forefront of providing unsurpassed value to city residents, commuters and visitors to the City’s numerous restaurants, Broadway theatres and concert halls, event destinations, shopping outlets and medical facilities by continuing to deliver affordable parking and prompt and courteous service.

FOR FURTHER INFORMATION, PLEASE CONTACT:

Smarking Contact:

Diego Torres-Palma, Director of Growth

(617) 298-0255; diego@smarking.net

Citizens Parking Contact:

Jerry Skillett CEO Citizens Parking

626-825-9415; jskillett@iconparking.com

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