August 21, 2017
SWPTA – FREE CONFERENCE REGISTRATION for Municipalities, University & Public Agencies
Details:
The 2017 SWPTA Conference will be held at the Golden Nugget in Las Vegas on Sept 12-13
The curriculum is pretty amazing (see below for a few excerpts)
SWPTA is a unique interactive conference approach that engages all attendees
Use this link for full conference details http://events.r20.constantcontact.com/register/event?oeidk=a07eeb2n8hw725d515e&llr=psrxl6pab
FREE REGISTRATION for municipal, university and public agency attendees
Limited availability.
Registration is first come, first serve.
Priority registration for confirmations received by August 25th
Hotel accommodations not included
If you have a client(s) interested in receiving free registration, please email the SWPTA Association Coordinator Dawn Marti dawncmarti1@gmail.com and she will process the conference registration.
Navigating the Political Waters: Converting ADA to Paid Parking
Former Portland City Commissioner Steve Novick will join us to talk about the City of Portland’s unique journey to control on-street ADA parking abuse. Mr. Novick was heavily involved in the program development process, and as an elected official, will be able to provide valuable insight into how to tackle this extremely sensitive parking issue from an entirely different viewpoint.
Smart Cities and Innovation in Las Vegas
Hear from Michael Sherwood, IT Director for the City of Las Vegas, about the Innovation District where Smart Cities technology companies are given the opportunity to test and showcase their hardware and software. Smart Cities goes beyond parking to include connected traffic signals, trash pickup, traffic regulation, pollution detection, pedestrian activity and much more. Mr. Sherwood will help demystify the term “SmartCities” and will give us actionable items on how to get a seat at the Smart Cities table.
Presented by Michael Sherwood, CLV IT Director, City of Las Vegas
Introducing Tactical Parking: Tactical Urbanism
This presentation starts off by setting the stage for tactical parking by explaining the more common concepts of tactical urbanism and tactical transit, complete with current, real-world examples and videos. We then explain how the concept can be applied to parking, as it relates to five key challenges.
1. Availability: is there parking when and where people need?
2. Abandonment: are people choosing not to go somewhere for lack of parking options?
3. Congestion: how do we handle traffic volume, pollution, road rage and accidents?
4. Pricing: how do you find the perfect rate for each time and location?
5. Craters: how much parking is needed, and what should be done with the excess?
We then briefly suggest tactical parking solutions to each issue above before splitting the audience into smaller groups. Participants are encouraged to discuss their own tactical parking solutions to one of the above concerns, or come up with other parking issues being faced in their communities and a tactical parking idea to try when they return. The room is then brought back together and time allocated for groups to share their best ideas.
Presented by Chelsea Webster, Marketing Specialist, ParkPlus System
Current Social Media Tactics for the Parking Industry
Kathleen Laney, President of Laney Solutions, will discuss how you can use social media to drive more business and engagement for your company or organization. During an interactive presentation, we will discuss the latest trends impacting the social landscape and how you can cut through the content clutter. With the simple addition of video content, paid ads, and influencer marketing, you can drastically increase your organization’s reach at the price that is right for you. Review with us how parking industry companies and organizations are using social media successfully and how you can too. And if the fear of negative backlash is holding you back from jumping into the social media foray, discover strategies on how to deal with customer complaints, emergency situations and other social media risks.
Presented by Kathleen Laney, President and Founder of Laney Solutions
Rideshare – Lyft LIB Case Study
– A ride-share strategy planning session where attendees will be given a large map of an event footprint and an overview of the capabilities of the Lyft app. Attendees will be divided into groups to develop a plan. Then within the next 2 weeks attendees will be debriefed of the actual operation and plan used.
Presented by Alexis Smith, Lyft