Traffex and Parkex 2017 Driving the Industry in the Right Direction
Following a highly successful three days at the NEC Birmingham, show organisers, Brintex Events, can confirm visitor numbers for this year’s joint Traffex and Parkex exhibitions were up. Between 4th and 6th April, both exhibitions saw plenty of packed stands and received lots of positive feedback from both visitors and exhibitors. Parkex proved to be particularly busy attracting 3,101 attendees taking the total attendance of the combined exhibitions to 11,516 across the three days.
James Munger, Head of Marketing at Dynniq, comments: “The quality of visitors has continuously improved throughout the years, there has been a good focus on quality and data with enhanced attendance to presentations and on stand demos. We have found new technology partners, had good quality leads and fast tracked relationships. Traffex is a good event because it brings in local authorities.”
With over 350 exhibitors, the co-located exhibition revealed the very latest products and innovations from the world of traffic management, intelligent transport systems (ITS), road safety, highway maintenance and parking.
Raymond Wilson, exhibitor and Account Manager at Edesix ltd., comments: “We have exhibited at Parkex for the past four years. This year, we have had some great face-to-face contact with existing clients, and we have seen a steady foot fall.”
One of the key features of this year’s event was the varied and engaging seminar programme which addressed a host of topics from approaches to road safety, to the future of parking. A highlight at the Traffex Theatre came from Jim O’Sullivan, Chief Executive of Highways England, who set out some of its newest priorities, and what to expect in the industry post-Brexit. On the success of the exhibition, Jim remarks: “There’s a huge amount of innovation on display at this year’s exhibition showing that we, as an industry, are finally embracing the information and technology age.”
Adrian Tatum, Conference Director at Traffex and Parkex 2017, comments: “This year’s exhibition delivered an innovative insight into the very best technology, products and services the industry has to offer. Exhibitors included some of the most forward-thinking technology companies in the world and provided a platform for them to discuss more efficient ways of working.”
This year’s exhibition increased visitor numbers by 1.1%. It also introduced the Innovation Trail, which showcased forward-thinking technologies and offered visitors the opportunity to interact with products and services at the forefront of the evolution of the UK’s roads. The trail, which ran throughout both Traffex and Parkex, created a realistic environment that represented the future of the highways and parking industries.
Neil Deavall-Locke, a visitor to Traffex from DW Studios, comments: “This is the first time I have visited Traffex and I have been very impressed with the calibre of exhibitors. I have been introduced to the right people and now look forward to seeing what innovation comes out of the exhibition.”
Jeremy Landey, Account Director at NSL and visitor to Parkex 2017, remarks: “It has been an interesting year with a number of new players introducing themselves into the marketplace. The exhibition has been a great place to meet existing clients as well as network with new contacts and see what new products and services are available to the industry.”
The next combined Traffex and Parkex event will be held at Hall 5, NEC, Birmingham, from 2nd to 4th April, 2019. The next Parkex exhibition will be held on the 13 – 14 June 2018 at the Ricoh Areana, Coventry. For more information, please visit www.traffex.com or www.parkex.co.uk
For further media information regarding Traffex & Parkex, please contact the press office at YOU:
T. 020 7420 3550 Email: Traffex-Parkex@you-agency.com
Traffex & Parkex gives YOU the green light to promote 2017 exhibitions
Traffex & Parkex 2017, the leading co-located trade shows for traffic and parking management services and solutions have re-appointed YOU Agency for the tenth consecutive year. The three day event is being held from 4th – 6th April 2017 at the NEC Birmingham, and leading integrated marketing agency, YOU has been tasked with managing all pre- and post-show social media and PR. The partnership continues following the success of previous years – attendance levels have risen steadily, bucking the trend for exhibitions of this kind.
Traffex, the leading international traffic management exhibition, and Parkex, Europe’s largest dedicated parking exhibition and the British Parking Association’s flagship event, are together predicted to attract record numbers next year. 2017 sees the 28th incarnation of Traffex, as Parkex reaches its 25th year. The events are as always, free to attend and visitors can now register online at traffex.com or parkex.co.uk.
The event will showcase 350 exhibitors of products and services such as traffic management services and solutions, highway infrastructure services, and parking management services and solutions. The wide range of seminars and keynotes will discuss the future of the industry, tackle today’s issues and encourage attendees to share their personal experiences and successes.
The organiser, Brintex, part of Hemming Group, is keen to build on the success of 2015, providing the opportunity for industry influencers to meet, network and discuss future trends. Traditionally the co-located Traffex & Parkex shows have acted as a forum for some of the greatest minds in the industry to come together and set the topic agenda for the next two years.
Kirk Hoatson, Director at YOU Agency will head up the account with a dedicated team of experts in media relations, PR and digital communications. He comments; “It is great to have been asked to promote the show again this year. We have been working with Traffex in some form or other for over 25 years – since its inception. It is always a pleasure to deal with a world-leading event and with 2017 looking to be bigger and better than ever, we are very excited to be taking part.”
Jon Gibson, Group Event Director at Hemming Group comments; “YOU has been an absolute asset to the event in previous years and we are happy to reunite with an agency we know and trust. Traffex and Parkex will yet again provide attendees with quality insight, up to date information and attract the who’s who of the industry. We are looking forward to reaping the rewards of this year’s efforts again with what we believe will be a record number of attendees and some great topical debates.”
For free tickets to Traffex & Parkex 2017, visit traffex.com or parkex.com
For further media information contact Traffex & Parkex’s press office team at YOU:
- 020 7420 3550 Email: firstname.lastname@example.org Twitter: @YouAgency
Traffex & Parkex 2017 will take place on 4th, 5th and 6th April at NEC Birmingham, United Kingdom. Traffex is organised by Brintex Events www.brintex.com. Parkex is organised by Brintex Events on behalf of the British Parking Association.
About Hemming Group
Hemming Group has been connecting people for over 100 Years. From exhibitions, conferences and awards to magazines, directories, data and digital publishing, we strive to find innovative ways to connect businesses and professionals while providing insightful news, analysis and comment.
About YOU Agency
YOU Agency is an integrated marketing agency developing and delivering campaigns for global brands through to start-up businesses. Based in the heart of Leicester Square, YOU deliver strategic media planning and creative PR through the same communication channels in total conjunction with content both advertising and editorial.
The combined PR, creative, marketing and media agency offers clients a different approach to the current offering on the market with a combined solution to the marketing mix. The focus is to take all the difficulty away from the client and offer a holistic approach to focusing their message across all platforms.